Visual Content with PowerPoint – Designing a Visual e-Book

visual content marketing

Create a Visual e-Book in PowerPoint

You’ve probably heard many times that visual content is critical to your content marketing strategy.  One easy way to add more visual images to your content marketing is by creating an e-book.

But don’t create a typical e-book that is mostly text with maybe a few small pictures added for decoration.  You can create a highly visual e-book using PowerPoint or a similar slide design software and you don’t need to be a graphic designer to make it look really great.

I’ll bet some of you are thinking, “PowerPoint?  Really?”

You might be used to seeing PowerPoint slides full of bullet point text with a boring speaking who goes on and on with way too much detail.  But PowerPoint is actually a powerful visual software — if you know how to use it correctly!

Why Use PowerPoint for e-Books?

PowerPoint offers several advantages over Word, including:

  • Ease of inserting and formatting pictures
  • Layering of background images with text overlays
  • Default landscape layout lets readers view a whole page without scrolling

What Are the Steps for Creating a Visual e-Book?

Whenever I decide to create a new e-book, I divide my work process into 3 basic steps:

First I choose my topic and organize my ideas into a structure. I prefer outlines, but you could certainly use a mind map instead. I generally aim for 3 basic sections of content and I decide on the sub-topics or the headings for those 3 sections.

Next I select my theme and the colors I want to use in the e-book.

Sometimes I will use one of the built-in PowerPoint themes or a purchased design template. If you do this, be sure to select one that has lots of open space for inserting the blocks of text for your content.

Other times I just create my own layout, using simple rectangular shapes for page headings and footers and for the text blocks that will hold my written content. Often I will select 2 or 3 colors to use for these shapes so I can switch colors between sections as a way to visually enhance the structure of the content.

Finally, once I finish my planning and preparation, it’s time to add my pictures and text. I usually take care of the images first, choosing one of the following two methods for adding images to each page:

  • Insert a picture next to the text or embedded in the middle with text above and below
  • Format the slide background to fill it with a picture that stretches out across the whole page and place a text box in front of the picture background

Once I’ve decided on the image approach I’ll use, then I decide where to add my text blocks.  PowerPoint provides two ways to add the text as well:

  • Insert a Text Box and stretch it out to the desired width
  • Insert a Shape and stretch it out to the desired width and height
  • Then click in the Text Box or Shape and begin typing your verbal content.  Or you can copy and paste text that you have already written somewhere else, such as a completed article or the script for a video.

I’ve created a short video above to show you the simple steps to create e-book content in PowerPoint.  Watch the video and then please leave a comment below if you have any questions or if there is any else you want to learn about designing visual e-books in PowerPoint or other slide design software.

How to Get Your Free Template

I want to give you a free sample PowerPoint file with an e-book layout that you can use as a template.  The file contains pages in different styles so you can easily choose which style to use (see comparison in the video).

To get my free template, there is no optin required.  All you have to do is leave a comment here on the blog post AND on the video page in YouTube.  You can even leave a question, if you want.  I will respond to both your comments and I’ll send the  template to the email address you enter with the comment.

(NOTE:  Your email address will not be visible.  I will be able to see it as the Admin for this blog.)

Thanks!  I look forward to seeing what you create!


3 Responses to “Visual Content with PowerPoint – Designing a Visual e-Book”

  1. You’re welcome, Tania

  2. Jamie says:

    How do these look on something like a Paperwhite?

    • Thanks for your question, Jamie. You would need some way to convert the PDF (saved from PowerPoint) into the right format for Kindle (I think it might be .mobi).

      I guess you can also upload or email PDFs to a Kindle, I’ve read that’s possible but have never tried it. Have you?