Video Marketing without a Camera!

video marketing

Online Video

A lot of people avoid using video for marketing because they don’t feel comfortable being in front of the camera, especially if they have to talk too!

The good news is that there are a growing number of software tools available for making videos without a camera.  And those software tools are getting more affordable and easier to use all the time.

Here’s a brief overview of the different types of tools you might consider and some specific names to check out in each category:

  • Video Creation Tools
  • Video Editing Tools
  • Video Deployment Tools

Video Creation Tools

This category includes cameras, ranging from smart phones, FlipCams, and webcams to high-end hand-held DSLR cameras and very expensive studio-quality recording equipment.  But, as I said above, there is an every growing world of off-camera video tools to explore for making animations, whiteboard doodles, slideshow-style videos, kinetic typography, screencasting, and much more.

These tools include:

PowerPoint or Keynote are popular tools for creating slideshow videos.  Open Office Impress and Google’s Presentation are free tools in this group.  Slideshow videos are frequently made with mostly text on-screen matching narration; these are sometimes referred to as “ugly video sales letters.”  Other approaches are highly visual, using more images and less text.  Templates can also be purchased for creating this type of video and some of those templates include built-in, pre-defined animations.

Camtasia Studio or Screenflow are two of the most commonly used tools for recording screen capture videos and both are installed on your computer.  These programs allow you to record whatever you are doing on your computer screen, such as demonstrating a software program or showing a task or technique on any website or social media application.  Other programs are available — some free and some web-based, but with fewer functions.

There are many downloadable video tools like VideoMakerFX and AfterEffects.  These are installed on your computer and vary widely in pricing, functionality, and ease of use.  New software tools for video are being developed and launched all the time.  Since video is becoming the hottest form of online marketing, there is a huge desire for inexpensive and easy-to-learn applications.

Web-based video creation tools like Animoto, Pow Toon, Prezi, or VideoScribe are a fast growing part of this market.  Some of these tools are free but most involve some monthly or yearly fees, with a wide range of fees for different programs.  Of course, some of these programs have a bit of a learning curve, depending on the complexity of the functions they allow you to perform.

Video Editing Tools

These tools may not always be necessary.  You could choose to record yourself talking to your webcam or smart phone and then upload the video directly to YouTube or Facebook without doing any editing.   But to make professional quality videos for marketing you will really need some way to edit.  That could be a software tool that you use or it could be someone to whom you delegate or outsource your video editing.

Some of the more commonly used video editing programs include Windows Movie Maker, iMovie on the Mac, Camtasia Studio, Screenflow, Final Cut Pro, and Sony Vegas.

Video Deployment Tools

Once you have completed a video, your work is not done!  Getting people to watch your videos and take action on your message requires a lot of additional marketing work.

Some of the needed tools here include:

online video players for hosting videos on your own website using programs like FlowPlayer and Easy Video Suite

video distribution tools that automate the process of posting a video to multiple sites, like Tube Mogul

video marketing platform tools are specialized, powerful software — Simple Video Pro, for example — that combine some of the above functions and may add unique features that increase the value and the price of a particular software tool

Keep It Simple to Start

If you’re new to getting started with video marketing for your business, you can focus on the easiest ways for you to create video content and just stick to uploading your videos to YouTube for now.  Get started as simply as you can and then optimize down the road as you encounter situations where your needs evolve for more elaborate solutions.

Are you using video to market your business?  If not, please share a comment about what is holding you back.  I will address your concerns in future blog posts.

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