Using HaikuDeck for Content Marketing

There is an ever-growing number of presentation tools available as alternatives to PowerPoint.  Of course, they all claim to be better than PowerPoint.

Whether the tools creates good content or poor quality content has more to do with the user than the tool.  Here’s a presentation created with HaikuDeck from someone who knows how to generate engaging content:

Created with Haiku Deck, the free presentation app for iPad

Undeniably, there are a lot of bad PowerPoint presentations being created.  But these alternative presentation tools don’t automatically solve that problem.

Let’s look at some things this presentation creator did well in his slideshow:

  • large, bold, intriguing photos
  • minimal text on screen
  • large, readable fonts

Many of the pictures have a sense of oddity or mystery to them, which makes them even more engaging.

But I have a complaint as well:

When I watched this presentation on the HaikuDeck site, there were notes along the right side, next to the slides, that really let the viewer know what the presentation is about.  Those notes don’t appear at all when I embedded it on my blog – which makes it impossible to get the meaning of these slides!

Without being able to read all those notes, you really can’t determine the message of the slides.  And without a clear message, it’s just a bunch of interesting pictures.

And that’s a shame because I found the  message to be very thought-provoking and heart-warming!

But I also want to make a recommendation about choosing the best medium for the message you have to deliver in your content.  I think this presentation is a good example of why that concept is so important.

If you are sharing unfamiliar and abstract ideas with your audience, then a medium that consists mainly of pictures is probably not going to be the best way to get your message across.  When you watch the embedded slides above, you can’t tell what the presentation is really about.

You would do better to consider a live presentation, a video, or a slideshow with recorded audio.  This message could also be presented by placing the explanatory text directly on the slides, but there is a lot of text so it would need to be spread out across many more slides than the way it is currently done.

HaikuDeck is a fairly new presentation medium and people are clearly still experimenting with the best ways to use it.

My impression so far is that HaikuDeck would be better suited to mostly visual slides with a very minimal verbal message.  It’s not the best medium for presenting a complex, abstract, thought-provoking message like the one in Mark Traphagen’s HaikuDeck.

Click here to view this presentation on the HaikuDeck site.  http://www.haikudeck.com/p/M3d10UztSj/circle-of-giving-why-give-away-your-expertise

NOTE:  There are 2 ways to play the HaikuDeck presentation:

If you click the play button in the lower left corner, on the player bar at the bottom of the slides, the slides will advance automatically at a fairly quick pace.

If you want to control when the slides advance so you have time to read the accompanying text, use the ‘forward’ button on the right edge about half way up the sllde — in the shaded band behind the text.

Have you experimented with HaikuDeck?  If so, I’d love to see what you’ve done with it.  Please let me know in the comments.




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