Posts Tagged trust and rapport

Make Sure It’s All About Them

Remember that your audience – your prospects – are hearing and seeing your message initially through their “old brain”.  And remember that the old brain is very self-centered and only pays attention to survival, so danger and pain will grab its attention. One of the best ways to engage the old brain’s interest is to make […]


The Art of Balancing Safety and Novelty

Cartoon Brain Continuing the discussion of the old brain’s communication style, today let’s look at 2 more neuromarketing recommendations. #2 – Quickly let your prospects know what is unique and exciting about your message. You want to clearly identify for your audience what makes you different from your competitors.  Make this as black and white […]