Posts Tagged research


Are you chunking your content?

In response to a question from one of my readers, here is an overview of the chunking principle and how to apply it to your content marketing. What is chunking?  That depends on whether you ask a writer or a psychologist or an adult training specialist.  It depends on whether you’re talking about a context […]

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“Less is more and more is lazy!”

The quote in the title comes from entrepreneur Jason McCarthy, co-founder of GORUCK.  The video on GORUCK’s main web page is a great example of narrowing down to one clear, simple message that helps their tribe to find them and their cause. When you are an expert in some area and have a great deal of knowledge […]

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The Problem with Content Marketing

Everyone who teaches anything about marketing will tell you that content marketing is the way to go these days. People love getting all this free content.  But there is a fundamental problem with this whole approach. Actually 2 problems that collide with each other! 1.       We are all addicted to searching for more and more […]

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Is your brain a rightie or a leftie?

Let’s have a little Friday fun and take a break from the more complex posts this week about the human brain. Today I have a few tests to recommend for you to determine which side of your brain is more dominant, also known as hemispheric dominance.  One of the tests includes a short video, shown below. This […]

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