Posts Tagged presenting skills


Thoughtful Thursdays: Drinking from the Firehose

When you prepare a speech, presentation, or webinar for your clients and prospects, how do you structure your information? Many presenters do not take the time to carefully create a structure for their information. No doubt about it, it does take time! A well-structured and well-crafted presentation does not get written overnight. Mark Twain said (partly in […]

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Different Formats for Different Types of Presentations

Presentations should be an important part of your content marketing strategy. But presentations can be delivered in a variety of ways. How can you make sure that your readers or viewers really get the message from each type of presentation? Your audience needs different kinds of support from you as the presenter, depending on the […]

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Speaking to the Old Brain Decision-Maker

Generally, the goal of your marketing message is to get your audience to take some action. Your audience’s old brain makes the final decision about whether or not to take the action you want them to take. The language you use, in your presentations and other marketing materials, can help to make that decision easier […]

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Variety, Emotion, and State Changes

The last thing you want to do is be boring.  Everyone knows that.  But sometimes a speaker, presenter, or marketer has a different idea than their audience has about what’s boring! Let’s start with emotion.  It’s pretty easy to see why emotional communication is important to the subconscious. The subconscious brain is made up of […]

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