Posts Tagged persuasion

Make Your Content “All About Them”

If your audience is going to listen to you, or to watch your video or read your article or other content, it will be because they have a sense of how it will benefit them to do so. They are not interested in you and your business and your services or products.  They are interested […]


“Give the lady what she wants!”

Marshall Field, founder of the Chicago department store, is credited with the quote in the title.  The advice is still applicable today, about a hundred years later! The best way to make a sale is to discover what your prospect wants and then offer it to them.  Sounds simple, doesn’t it?  But knowing what people […]


What Makes an Effective Presentation?

The most important thing to consider is whether your presentations achieve the results you want. If your goal is to persuade your audience to buy or invest, then your results are fairly easy to measure.  If your goal is to teach your audience, it may be a little more difficult to determine whether or not […]