Posts Tagged old brain


Thoughtful Thursday: Shiny Object Syndrome

  Do you ever struggle with “Shiny Object Syndrome?” Or do you think you have “Entrepreneurial ADD?” Do you think you need more discipline to stay on track? What if I told you that chasing shiny objects is perfectly normal? Humans are naturally attracted to things that are new and different.  Our subconscious brains are programmed to notice […]

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Speaking to the Old Brain Decision-Maker

Generally, the goal of your marketing message is to get your audience to take some action. Your audience’s old brain makes the final decision about whether or not to take the action you want them to take. The language you use, in your presentations and other marketing materials, can help to make that decision easier […]

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Variety, Emotion, and State Changes

The last thing you want to do is be boring.  Everyone knows that.  But sometimes a speaker, presenter, or marketer has a different idea than their audience has about what’s boring! Let’s start with emotion.  It’s pretty easy to see why emotional communication is important to the subconscious. The subconscious brain is made up of […]

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“New and Improved” Gets Attention

The “old brain” pays attention to only a few types of sensory stimuli.  Yet all other external stimuli first enter through the old brain. So what does the old brain do with all that other input that’s not about danger, food, or mating?  The majority of it is considered boring by the old brain and […]

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