Posts Tagged neuromarketing


Why are Metaphors so powerful?

Metaphors are one of the tools I urge my clients to use in their presentations. Here’s a very short slideshow that makes great use of an overall metaphor for the theme of the whole presentation. Created with Haiku Deck, the free presentation app for iPad This slideshow, created in HaikuDeck, uses a couple of really […]

Read More...

“Less is more and more is lazy!”

The quote in the title comes from entrepreneur Jason McCarthy, co-founder of GORUCK.  The video on GORUCK’s main web page is a great example of narrowing down to one clear, simple message that helps their tribe to find them and their cause. When you are an expert in some area and have a great deal of knowledge […]

Read More...

Make Your Content “All About Them”

If your audience is going to listen to you, or to watch your video or read your article or other content, it will be because they have a sense of how it will benefit them to do so. They are not interested in you and your business and your services or products.  They are interested […]

Read More...

“Give the lady what she wants!”

Marshall Field, founder of the Chicago department store, is credited with the quote in the title.  The advice is still applicable today, about a hundred years later! The best way to make a sale is to discover what your prospect wants and then offer it to them.  Sounds simple, doesn’t it?  But knowing what people […]

Read More...