Posts Tagged ‘marketing’


Speaking to the Old Brain Decision-Maker

Speak the Old Brain’s Language Generally, the goal of your marketing message is to get your audience to take some kind of action. As you’ve seen in my blog posts for the past couple weeks, your audience’s old brain makes the final decision about whether or not to take the action you want them to take. [...]

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Help Your Prospects Make a Good Decision

In my last 2 posts, I talked about different aspects of decision-making and what your prospects and/or audience really want from you.  Jill Konrath has covered another important and related point in her video below. I love Jill’s direct, simple advice:  Stop focusing on selling your own products or services and instead offer your prospects [...]

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What’s Your Plan for 2012?

Planning for Success in 2012 Have you written your sales and marketing plan for the next year? Whether you own a business or you work for someone else, it’s important to write out your plan. How do presentations fit into your 2012 plan?  And what are your goals for improving your presentations? If you give sales [...]

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Presenting “Wow”!!!

I recently attended a 3-day event in Chicago, organized by Raymond Aaron and J.T. Foxx.  I didn’t really know what to expect.  The event was called “2011 Blueprint” and, frankly, I had no idea what that really meant. In addition to learning an amazing amount about branding, marketing, and business development, I also learned about [...]

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