Posts Tagged Eric Lofholm

Eric Lofholm’s sales scripting for videos

Eric Lofholm is a sales coach extraordinaire who has changed the way I think about sales and marketing! Having learned his “staged selling” system, I now apply it to my video marketing.  Staged selling is about taking a potential prospect through each stage of the process and making sure that your communication is appropriate for […]


Help Your Prospects Make a Good Decision

In my last 2 posts, I talked about different aspects of decision-making and what your prospects and/or audience really want from you.  Jill Konrath has covered another important and related point in her video below. I love Jill’s direct, simple advice:  Stop focusing on selling your own products or services and instead offer your prospects […]