Posts Tagged audience comprehension


On the 12th Day of Christmas

On the 12th day of Christmas my true love shared with me 12 blog posts …  11 quote graphics, 10 optin pages, 9 webinars, 8 autoresponders, 7 free reports, 6 videos, 5 infographics, 4 articles, 3 slideshows, 2 Kindle books, and a new cover for my Facebook page. Blogging experts often talk about how your […]

Read More...

Thoughtful Thursdays: Drinking from the Firehose

When you prepare a speech, presentation, or webinar for your clients and prospects, how do you structure your information? Many presenters do not take the time to carefully create a structure for their information. No doubt about it, it does take time! A well-structured and well-crafted presentation does not get written overnight. Mark Twain said (partly in […]

Read More...

Is human memory like computer memory?

There are many differences, of course, between human memory and a computer’s memory.  But computer memory makes a great analogy for understanding human short-term memory or working memory. Imagine you are typing a letter or a report in a word processing program, such as Word.  You may type several paragraphs, run spell-check, and insert some pictures. […]

Read More...

“The Curse of Knowledge”

Are you underestimating the gap between what you know and what your audience knows? Chip and Dan Heath described this as “the curse of knowledge” in their book, Made to Stick: Why Some Ideas Survive and Others Die. I’ve seen the concept played out often in my years of working in IT support, technical training, and […]

Read More...