Pick an easy trend to try

You may not be a graphic designer but you can still find ways to incorporate some of the latest design trends into whatever you do.

There are so many opportunities to use visual images in your social media and content marketing and making sure your images are up-to-date, not stuffy and predictable, will let your customers and followers know that you and your business keep up with what’s new.

Take a look at this infographic from iStockPhoto.com. Then see my comments below.


Infographic: 2014 visual trends, November 2013

First of all, I want to point out a few simple design concepts that stood out for me when I saw this infographic:

  1. The overall content is highly visual, not verbal. There is some text throughout, but each block of text is short and usually about 1/3 of the size of the related image. This is refreshing to see when so many infographics being shared these days are really just text rearranged on a colored background.
  2. Three main colors (red, green, and black), with a 4th accent color (gold), tie the whole design together and make it look uniform, even though each block is unique. Limiting your color scheme will give your design a more polished look.
  3. Repetition of the heading elements in each block of the infographic. Even though the image style varies from one section to another, there is still a sense of unity created by the consistent and repeated format of the headings.

Are there other things you like about the design of this infographic?

And then there is the message itself: These are some of the design trends that the folks at iStockPhoto have noticed.

Are you using any of these in the visual images you share on social media and in your content marketing?

If you haven’t particularly used these ideas yet, are there any that would be an easy fit for you to incorporate into your visual content marketing?

I was particularly drawn to these 3 items from their list:

#4 – Lens Flares:  I love outdoor photography, especially at the Chicago Botanic Gardens.  I generally go early on a Saturday or Sunday and shoot before the sun gets too high, but I still sometimes end up with lens flares.  Often I think they actually enhance the image!

#10 – Handcrafted Vectors:  I am a big fan of hand-drawn images and fonts and have been collecting them from a lot of different sources.   They’re not suited to every piece of content, but I am always looking for opportunities to incorporate them into my work!

#13 – Creative Collaboration:  This is one of my major themes for 2014!  I have several new projects in development that involve collaboration.  I find it more challenging in some ways but also fun and exciting because there is such an element of unpredictability.  I never know what someone else is going to bring to the mix.

Which of these design trends call out to you?  Which ones will you try in your visual content marketing and social media images?  Leave a comment and let me know!

(P.S. If you have favorite methods of creating unique visual images for your content, send me a message and I’ll follow up with you about participating in one of my collaborative projects!)




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