On the 5th Day of Christmas

On the 5th day of Christmas my true love shared with me 5 infographics… 4 articles, 3 slideshows, 2 Kindle books, and a new cover for my Facebook page.

Infographic example

Infographic on Mint.com

Infographics are one of the most popular forms of content on the internet.  People are visually drawn to infographics, in part because their long/tall shape makes them stand out among other content formats.

The infographic sampled on the right was created by Killer Infographics, a leading infographic design firm, for Mint.com to display on their website and their Facebook page and Pinterest site.  (Click here to view the full infographic.)

While there are still plenty of professionally designed infographics, in recent years easy software tools and creative DIY methods have made it much easier and less expensive for small business and entrepreneurial marketers to make use of infographics in their content marketing strategy.

However, more “home grown” infographics also means that the quality and focus of infographics on the web has changed dramatically.  More and more we are seeing colorful layouts filled with text and very few graphic elements.  I sometimes joke that these should really be called “into-text” rather than infographics.

Whether you want to design your own infographics or simply want to search for existing infographics to share on social media, here are a few suggestions:

  • Look for infographics that show clear data and statistics and that list their data sources.
  • Choose infographics that use visualization to make data easier to comprehend.
  • Really good infographics tell a story by putting the data in a real life context.
  • Bold, clear images, strong colors, interactive elements, and motion/animation are all enhancements that can make the best designed infographics more appealing — and more likely to be shared.

Killer Infographics was recently featured in an article on iMediaConnection blog.  (Click here to read the full article.)

The article quoted Amy Balliett, co-founder of Killer Infographics, as saying:

“With thousands of infographics going online every day, it’s essential that brands release infographics with high quality design and research to see any success – and to get this kind of quality, brands have to pay for experts,”

What do you think contributes to the huge popularity of infographics?  Have you figured out how to harness that popularity for your own marketing?



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