The 3 Ms are important for your video strategy, as well as for any other type of content marketing.
First, you need to have a clear, concise Message — one that your ideal target clients really want to hear to help them solve a big problem.
Once you know what you’re going to say and who your target audience is, then you can choose the Media best suited to that Message and that audience in a particular time, place, and situation.
Finally, you need to mix in a good dose of Magic! “What is the Magic?” you might ask. Magic is a whole lot of different tricks and techniques that can make your video (or other content) more engaging to viewers so they’ll keep watching, more memorable so they’ll remember the information you share, and more persuasive to lead them into action around solving that problem they have.
The short video below will tell you more: