Learn from a Fun Slideshow Example!

Yesterday was Valentine’s Day and there were many themed marketing messages flying around the social web!  Here is one that I enjoyed because it was fairly well crafted slideshow.  I’m going to use it as an object lesson for my blog post today.

First of all, let me remind you that slide presentations uploaded to Slideshare.net can be configured to allow viewers to download them and/or to embed them on other websites, blog posts, and Facebook pages.  If the goal for your slideshow is to get more people to see your slides, then it is a great idea to allow embedding.
Now let’s look at why this slideshow was so effective. (In the 2 days since it was posted, it has received over 35,000 views and has been on the Slideshare front page for 2 days in a row.)
  • The topic is timely and very viral — on Valentine’s Day!
  • The cover slide image is bold and grabs attention.
  • The title is suggestive and yet intriguing because we’re not sure what it means.
  • Even as you start watching the slides, the suspense keeps you clicking through to find out what the real message is going to be.
But the 2 techniques I found most effective in this slideshow are:
  • the bold, full-slide photos and
  • the large font, few word text blocks.
Not only are these slides easy on the eyes, but they force you to click through several slides just to read a complete sentence!  This creates a momentum that kept me clicking because I wanted to find out what came next — like a good novel.
My only criticism of this slideshow has to do with the final slides.  It is a little unclear what the final message is.  Maybe something about reminding people to be less commercial about Valentine’s Day? (which comes 4 slides from the end)
The 3rd slide from the end is a mystery to me.  I’m guessing the symbol in the middle is their logo, but that could be made more clear by including the company name of the bottom of the slide.
The penultimate slide contains a “call to action”, of sorts, in the form of a request for social media sharing.  And the final slide suggests 6 additional slideshows.
This is clearly designed more as an entertaining and informative slideshow, with less focus on marketing.  But there is no reason that a holiday presentation like this could not also be tied to a stronger marketing message, using the direct marketing kind of techniques taught by Dan Kennedy.
It seems a shame to waste 35,000+ views and not give them a clearer call to action after they have watched all the slides! 
Let me know what you think!  Should all your content marketing include some type of “call to action”?  What do you think of the slide design approach in this presentation?  I look forward to your comments.

One Response to “Learn from a Fun Slideshow Example!”

  1. I really liked it until the end. I thought it fell a little short after all the anticipation. Thanks for sharing!