Holiday Marketing: Being Social on Social Media

March Holiday Marketing CalendarWhat could be more social than sharing holiday greetings?

You hear social media experts say it all the time:

Social media is SOCIAL.

Many recommend an 80-20 approach where 80% of your posts are fun, personal, and social and only 20% of your posts are business-related.

But sometimes it can be challenging to come up with enough creative ideas to fill out that 80% in order to get enough social posts out there to balance your business-related messaging.

Do you ever struggle to find something fun and engaging to post that is not business-focused?

Holiday-related posts come to your rescue in several ways!

Here are 3 of my favorite reasons to post about holidays –
including major, minor, and unusual ones!

  1. Holidays give you an excuse and a topic to post about in a way that is fun and social, but still lets you stay in front of your fans, followers, and prospects.
  2. Holiday posts give your fans and followers something to share that their friends will find fun and that will make them look cool and interesting.
  3. Holidays give you a chance to use creative metaphors to tie a particular holiday to your business or to your niche in general.

Halloween treatsHoliday-related posts can result in one more variation of how you share your message with a slightly different explanation.

Nobody wants to read or watch the same wording of your message over and over.  It’s important to always be looking for variety in the way you share your message about what you do and how you can help your clients or customers.

For more holiday marketing ideas, get your free monthly holiday calendars.

Besides sharing social greetings for the major holidays, there are dozens of fun, unusual holidays each and every month.  These “special days” — or special months — can give you a creative angle for sharing your business message.

If you do financial consulting or even small business consulting, you may want to incorporate “Credit Card Reduction Day” into your marketing plans.

If your target audience is home schooling parents, be sure to include “Read Across America Day” which honors the birthday of beloved children’s book author, Dr. Seuss.

And probably everyone can find a fun way to incorporate “April Fools Day” (or Poisson d’Avril) into their marketing.  Perhaps you would talk about humorous mistakes or myths that get people stuck.  Or you could talk about some ways that customers are being fooled by your competitors.  Just keep this general rather than pointing out something negative about a specific company or person!

You can get some ideas for holiday social content in the playlist below, including quote graphics, slideshows, and short videos.


There are so many fun, unusual holidays that you are sure to find some that will be a perfect fit for your business or your niche!  Don’t limit yourself to the major holidays.  Find a fun way to connect your business to special days like:

  • Houseplant Appreciation Day
  • National Puzzle Day
  • National Inventors Day
  • Tell a Fairy Tale Day
  • Music in Our Schools Month

Start planning your holiday marketing with the free Monthly Holiday Marketing Calendar.  Also get access to another playlist with some longer training videos from various holiday marketing experts, when you sign up for the monthly calendar.


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