Archive for the ‘Visuals’ Category


The Subconscious Thinks in Pictures

To speak directly to the subconscious, be sure to include plenty of non-verbal and visual communication. This is critical!  As I’ve stressed before, the subconscious parts of the brain don’t really understand words very well.  Instead, they receive communication mainly through images and emotions.  As I mentioned in a previous post, vision is the primary [...]

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Friday Fun: 17 Ways to Eliminate Bullet Points

I’m taking a little break today from my neuromarketing theme to share a new slideshow with you that gives you 17 creative ways to design your presentation slides without any bullet points. 17 Ways to Eliminate Bullet Points from Susan Schleef The reasons for wanting to eliminate bullet points in your presentations relate back to [...]

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How the Brain Sees

Approximately half our brain resources are for vision – for seeing and interpreting what we see. When we perceive something visually, our eyes are registering and processing two different types of stimuli, using two very different types of structures: rods and cones. Rods are highly sensitive to light and detect the slightest movement in our [...]

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Best Slides at Pitch Refinery in Chicago

I attended the Pitch Refinery event over the weekend here in Chicago.  I met some great entrepreneurs, learned some new ideas, heard a lot of speakers, and saw quite a few slides — some great, some pretty bad!  My award for the “Best Slides” at Pitch Refinery 2012 definitely goes to Amber Naslund of SideraWorks.  Take a look at the slides, then read [...]

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