Archive for the Trust and Rapport Category


The Subconscious Thinks in Pictures

To speak directly to the subconscious, be sure to include plenty of non-verbal and visual communication. This is critical!  As I’ve stressed before, the subconscious parts of the brain don’t really understand words very well.  Instead, they receive communication mainly through images and emotions.  As I mentioned in a previous post, vision is the primary […]

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Make Sure It’s All About Them

Remember that your audience – your prospects – are hearing and seeing your message initially through their “old brain”.  And remember that the old brain is very self-centered and only pays attention to survival, so danger and pain will grab its attention. One of the best ways to engage the old brain’s interest is to make […]

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If the “Information Age” is over, what took its place?

Several leading thinkers have claimed that our society goes through major cultural shifts about every decade.   Based on this analysis, the Information Age took place mainly in the 90s – so it has been over for quite a while. Obviously that doesn’t mean that we have a lack of information or that nobody is interested in information […]

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The Art of Balancing Safety and Novelty

Cartoon Brain Continuing the discussion of the old brain’s communication style, today let’s look at 2 more neuromarketing recommendations. #2 – Quickly let your prospects know what is unique and exciting about your message. You want to clearly identify for your audience what makes you different from your competitors.  Make this as black and white […]

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