Archive for the Story Structure Category


How to Help Your Audience Learn and Take Action – Part 2

Show Them the Clear Steps to Success A few days ago, I wrote about some reasons why traditional presentation approaches don’t work very well and actually interfere with your audience’s ability to learn from and make decisions about the information you share with them. Today I’m giving you the approach I recommend for creating a great […]

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What’s Your Story for Moving Your Audience to Action?

What is the story you can present that will move your prospects to take action? The place to start in answering that question is at the end of your presentation: What action do you want your audience to take at the end? How must the audience feel in order to make that decision? That 2nd question is […]

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Beyond Bullet Points Video Teaches 3 Easy Steps

I’m going to follow my own advice here and share one of my favorite videos with you. It comes from my mentor, Cliff Atkinson, author of Beyond Bullet Points. This video gives such a great overview of the basic concepts that Cliff teaches in his book and in his training programs. Plus I love the […]

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Independence Day: Storytelling vs Telling Stories

I always loved the Fourth of July as a child.  I loved weaving red, white, and blue crepe-paper streamers through the spokes of my bicycle wheels and riding around the neighborhood with my sister and our friends. I loved the backyard parties my family hosted for friends to sit on our back porch and watch […]

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