Archive for the Sensory Processing Category


3 Tricks to Avoid Frightfully Bad Content

In keeping with the Halloween spirit today, I’ll show you 3 frightful content problems to avoid and 3 tricks that you can use instead to create better content marketing. And you may not even know these are a problem because so many other people are guilty of these mistakes in their content, that you might […]

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The 3 Brains

Scientists talk about 3 main parts of the human brain:  the “old brain” or hindbrain; the midbrain; and the “new brain” or neocortex.  The first two are subconscious and the latter is conscious.These 3 brains act as separate organs and they even have different cellular structures.  All 3 areas interact with each other and try […]

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This is Your Brain on Overwhelm!

Your brain – and your audience’s brains – might not look like the fried egg in those old public service announcements (“This is your brain on drugs”) and you might not sound like the actors in those  “Search Overload Syndrome” TV commercials.  All the same, your brain is being overwhelmed every day.  Let me explain how. For most people, […]

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The Art of Balancing Safety and Novelty

Cartoon Brain Continuing the discussion of the old brain’s communication style, today let’s look at 2 more neuromarketing recommendations. #2 – Quickly let your prospects know what is unique and exciting about your message. You want to clearly identify for your audience what makes you different from your competitors.  Make this as black and white […]

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