Archive for the Sensory Processing Category


The 3 Brains

Scientists talk about 3 main parts of the human brain:  the “old brain” or hindbrain; the midbrain; and the “new brain” or neocortex.  The first two are subconscious and the latter is conscious.These 3 brains act as separate organs and they even have different cellular structures.  All 3 areas interact with each other and try […]

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This is Your Brain on Overwhelm!

Your brain – and your audience’s brains – might not look like the fried egg in those old public service announcements (“This is your brain on drugs”) and you might not sound like the actors in those  “Search Overload Syndrome” TV commercials.  All the same, your brain is being overwhelmed every day.  Let me explain how. For most people, […]

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The Art of Balancing Safety and Novelty

Cartoon Brain Continuing the discussion of the old brain’s communication style, today let’s look at 2 more neuromarketing recommendations. #2 – Quickly let your prospects know what is unique and exciting about your message. You want to clearly identify for your audience what makes you different from your competitors.  Make this as black and white […]

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How the Brain Avoids Sensory Overload

Advertising Messages in Times Square The market research firm Yankelovich has estimated that city dwellers 30 years ago would have seen approximately 2,000 advertising message per day.  They estimate that today we are subjected to about 5,000 ads per day in an ever increasing variety of media. Because our society is much more mobile and […]

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