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Archive for the ‘Results’ Category


How to Help Your Audience Learn and Take Action – Part 2

By on Monday, September 17th, 2012 | Comments Off

Show Them the Clear Steps to Success A few days ago, I wrote about some reasons why traditional presentation approaches don’t work very well and actually interfere with your audience’s ability to learn from and make decisions about the information you share with them. Today I’m giving you the approach I recommend for creating a great [...]

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What’s Your Plan for 2012?

By on Thursday, December 29th, 2011 | Comments Off

Planning for Success in 2012 Have you written your sales and marketing plan for the next year? Whether you own a business or you work for someone else, it’s important to write out your plan. How do presentations fit into your 2012 plan?  And what are your goals for improving your presentations? If you give sales [...]

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Do you have a Clear Purpose for your Presentation?

By on Tuesday, September 20th, 2011 | Comments Off

What is the purpose of your presentation? You need to be clear about what you want to accomplish with your presentation. Then your next step should be to make sure that your talking points and your slides are all designed to help you reach your goal. While your presentation goal or purpose is specific and [...]

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What makes a good presentation?

By on Sunday, February 6th, 2011 | Comments Off

The most important thing to consider is whether your presentations achieve the results you want.  If your goal is to persuade your audience to buy or invest, then your results are fairly easy to measure.  If your goal is to teach your audience, it may be a little more difficult to determine whether or not [...]

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