Archive for the Research Concepts Category


This is Your Brain on Overwhelm!

Your brain – and your audience’s brains – might not look like the fried egg in those old public service announcements (“This is your brain on drugs”) and you might not sound like the actors in those  “Search Overload Syndrome” TV commercials.  All the same, your brain is being overwhelmed every day.  Let me explain how. For most people, […]

Read More...

When is it all right to use bullet points?

I’ve posted a new presentation on Slideshare.net which you can watch below.  The blog post explains the ideas further. What’s the problem with bullet points? It’s not the bullet points that are actually a problem.  It’s more about the way that people use bullet points in their presentation slides. The typical way of creating slides […]

Read More...

Speaking to the Old Brain Decision-Maker

Speak the Old Brain’s Language Generally, the goal of your marketing message is to get your audience to take some kind of action. As you’ve seen in my blog posts for the past couple weeks, your audience’s old brain makes the final decision about whether or not to take the action you want them to take. […]

Read More...

Keeping the Old Brain’s Attention

Today I’m discussing two more neuromarketing guidelines which are very closely related to each other. #4 – Add lots of variety, excitement, novelty, and emotion. Let’s start with the easiest of those elements:  EMOTION.  I think it’s pretty easy to see why emotional communication is important to the subconscious. Do you recall that I wrote, […]

Read More...