Archive for the Research Concepts Category


Are you chunking your content?

In response to a question from one of my readers, here is an overview of the chunking principle and how to apply it to your content marketing. What is chunking?  That depends on whether you ask a writer or a psychologist or an adult training specialist.  It depends on whether you’re talking about a context […]

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The Subconscious Thinks in Pictures

To speak directly to the subconscious, be sure to include plenty of non-verbal and visual communication. This is critical!  As I’ve stressed before, the subconscious parts of the brain don’t really understand words very well.  Instead, they receive communication mainly through images and emotions.  As I mentioned in a previous post, vision is the primary […]

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“New and Improved” Gets Attention

The “old brain” pays attention to only a few types of sensory stimuli.  Yet all other external stimuli first enter through the old brain. So what does the old brain do with all that other input that’s not about danger, food, or mating?  The majority of it is considered boring by the old brain and […]

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The 3 Brains

Scientists talk about 3 main parts of the human brain:  the “old brain” or hindbrain; the midbrain; and the “new brain” or neocortex.  The first two are subconscious and the latter is conscious.These 3 brains act as separate organs and they even have different cellular structures.  All 3 areas interact with each other and try […]

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