Archive for the ‘Research Concepts’ Category


The Subconscious Thinks in Pictures

To speak directly to the subconscious, be sure to include plenty of non-verbal and visual communication. This is critical!  As I’ve stressed before, the subconscious parts of the brain don’t really understand words very well.  Instead, they receive communication mainly through images and emotions.  As I mentioned in a previous post, vision is the primary [...]

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The 3 Brains

Scientists talk about 3 main parts of the human brain:  the “old brain” or hindbrain; the midbrain; and the “new brain” or neocortex.  The first two are subconscious and the latter is conscious.These 3 brains act as separate organs and they even have different cellular structures.  All 3 areas interact with each other and try [...]

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This is Your Brain on Overwhelm!

Your brain – and your audience’s brains - might not look like the fried egg in those old public service announcements (“This is your brain on drugs”) and you might not sound like the actors in those  “Search Overload Syndrome” TV commercials.  All the same, your brain is being overwhelmed every day.  Let me explain how. For most people, [...]

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When is it all right to use bullet points?

I’ve posted a new presentation on Slideshare.net which you can watch here.  Then read my blog post below that explains the ideas further. When are bullet points a good choice? from Susan Schleef What’s the problem with bullet points? It’s not the bullet points that are actually a problem.  It’s more about the way that [...]

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