Archive for the Recommendation Era Category

Help Your Prospects Make a Good Decision

In my last 2 posts, I talked about different aspects of decision-making and what your prospects and/or audience really want from you.  Jill Konrath has covered another important and related point in her video below. I love Jill’s direct, simple advice:  Stop focusing on selling your own products or services and instead offer your prospects […]


Tuesdays with TED: Helping Your Audience Choose You

Today’s TED video presents Sheena Iyengar sharing her insights on “choice overload”.  A shorter version of her TED presentation, this video runs about 16 minutes. She is funny and engaging, as well as sharing some intriguing research results.  (Pay attention also to the great visual display of data on some of the slides.) While Iyengar’s conclusions […]