Archive for the Persuasion Category


Make Your Content “All About Them”

If your audience is going to listen to you, or to watch your video or read your article or other content, it will be because they have a sense of how it will benefit them to do so. They are not interested in you and your business and your services or products.  They are interested […]

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“Give the lady what she wants!”

Marshall Field, founder of the Chicago department store, is credited with the quote in the title.  The advice is still applicable today, about a hundred years later! The best way to make a sale is to discover what your prospect wants and then offer it to them.  Sounds simple, doesn’t it?  But knowing what people […]

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The Downside of DIY Presentations

It is important for every presenter, speaker, and trainer to know how to create an effective presentation.  But, for a presentation that you give over and over again, Do-It-Yourself just can’t compare to getting professional help to improve your presentation. Simon Morton of Eyeful Presentations, a UK-based presentation design firm specializing in corporate presentations, shared some […]

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“New and Improved” Gets Attention

The “old brain” pays attention to only a few types of sensory stimuli.  Yet all other external stimuli first enter through the old brain. So what does the old brain do with all that other input that’s not about danger, food, or mating?  The majority of it is considered boring by the old brain and […]

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