Archive for the Marketing Category


National Photograph Month – How will you celebrate?

If you’re part of my online community, you probably already know that I like to use holidays in my content marketing. Some of my favorite sources for this information include HolidayInsights.com and BrownieLocks.com.  I even publish a free, holiday marketing calendar each month.  (Click here to get yours) The month of May offers us a […]

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Coffee, Tea & Marketing

It all started with a bit of decadence to help me get through our unusually cold Midwest winter this year! While restricting my sugar and carbs to address some health challenges, I discovered I could make a delicious cup of cocoa without any sweetener. Adding in some whey protein powder and a generous spoonful of coconut […]

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Eric Lofholm’s sales scripting for videos

Eric Lofholm is a sales coach extraordinaire who has changed the way I think about sales and marketing! Having learned his “staged selling” system, I now apply it to my video marketing.  Staged selling is about taking a potential prospect through each stage of the process and making sure that your communication is appropriate for […]

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Content and Copy: What’s the difference?

Content Marketing  …  Copywriting … Those are both terms we here a lot in online marketing circles.  Two very important words for video marketing and they both start with the letter C:  Copy and Content. They are both writing, so what’s the difference? First of all, I would say they are not necessarily both writing.  They […]

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