Archive for the ‘Marketing’ Category


“Give the lady what she wants!”

Marshall Field, founder of the Chicago department store, is credited with the quote in the title.  The advice is still applicable today, about a hundred years later! The best way to make a sale is to discover what your prospect wants and then offer it to them.  Sounds simple, doesn’t it?  But know what people [...]

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What Makes You and Your Message Unique?

Have you defined your Unique Value Proposition? What is the unique message that you have to share with your audience? What makes you different from your competition? If you are saying essentially the same thing as everyone else in your field, then you give your clients and prospects no compelling reason to listen to you as opposed [...]

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The Downside of DIY Presentations

It is important for every presenter, speaker, and trainer to know how to create an effective presentation.  But, for a presentation that you give over and over again, Do-It-Yourself just can’t compare to getting professional help to improve your presentation. Simon Morton of Eyeful Presentations, a UK-based presentation design firm specializing in corporate presentations, shared some [...]

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Learn from a Fun Slideshow Example!

Yesterday was Valentine’s Day and there were many themed marketing messages flying around the social web!  Here is one that I enjoyed because it was fairly well crafted slideshow.  I’m going to use it as an object lesson for my blog post today. The Price of Love – @empoweredpres from Empowered Presentations, Presentation Design Firm [...]

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