Archive for the Information Overload Category


Content and Copy: What’s the difference?

Content Marketing  …  Copywriting … Those are both terms we here a lot in online marketing circles.  Two very important words for video marketing and they both start with the letter C:  Copy and Content. They are both writing, so what’s the difference? First of all, I would say they are not necessarily both writing.  They […]

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Are you chunking your content?

In response to a question from one of my readers, here is an overview of the chunking principle and how to apply it to your content marketing. What is chunking?  That depends on whether you ask a writer or a psychologist or an adult training specialist.  It depends on whether you’re talking about a context […]

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Thoughtful Thursdays: Drinking from the Firehose

When you prepare a speech, presentation, or webinar for your clients and prospects, how do you structure your information? Many presenters do not take the time to carefully create a structure for their information. No doubt about it, it does take time! A well-structured and well-crafted presentation does not get written overnight. Mark Twain said (partly in […]

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Friday Fun: PowerPoint Rap Video

Here’s a clever little video from YouTube that raps about the all-too-common problem of “Death by PowerPoint”. Tell me about some of the bad, boring PowerPoint presentations that you’ve seen recently. What is the most annoying thing to you? The most commonly reported complaint from presentation audiences is having the presenter read their slides. But […]

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