Archive for the Design Category


Pick an easy trend to try

You may not be a graphic designer but you can still find ways to incorporate some of the latest design trends into whatever you do. There are so many opportunities to use visual images in your social media and content marketing and making sure your images are up-to-date, not stuffy and predictable, will let your […]

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Creating Easter Egg Graphics in PowerPoint

Here are some quick ideas for creating graphics in PowerPoint. Many people don’t think of PowerPoint as a graphics software, but it is actually a pretty good tool for designing visual images. As an example, you can easily create an Easter egg, using the oval shape and stretching it until the proportions look good to […]

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Matching the Medium to the Message

Another important step in planning a piece of marketing content is to decide which medium best suits the particular message. This decision may also be influenced by other factors such as the medium preferred by the majority of your target clients and your own level of familiarity and comfort working with various types of media. The most […]

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Defining Goals Before You Write Content

Before you start creating any piece of content to share, you need to get clear about your goals.  What do you want to happen as a result of someone consuming this content? In marketing circles, there is a lot of talk about repurposing content.  This is important when you are trying to produce mass amounts […]

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