Archive for the Creativity Category


How to Legally Use Other People’s Videos

I’ve been talking and writing a lot lately about different ways to create more videos for your business – quickly and easily.  Stock videos are one way that you can repurpose existing videos that somebody else has already created. As video becomes so much more important for online marketers, especially on social media, stock videos […]

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National Photograph Month – How will you celebrate?

If you’re part of my online community, you probably already know that I like to use holidays in my content marketing. Some of my favorite sources for this information include HolidayInsights.com and BrownieLocks.com.  I even publish a free, holiday marketing calendar each month.  (Click here to get yours) The month of May offers us a […]

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Branding for Small Business: More Than a Logo

Branding is a big factor in contributing to someone’s decision to do business with you.  But what exactly is branding? And is it only for big businesses that can afford expensive advertising to spread their name and logo all over just for the sake of brand recognition? Like most abstract concepts, there is no single, […]

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Storytelling and Content Marketing: 3 Benefits of Turning Your Content Marketing into Stories

Once upon a time, an entrepreneur faced 3 challenges. … February 26 was “Tell a Fairy Tale Day” so I wanted to share some ideas about how – and WHY – to turn your content marketing into fairy tales or other classic stories. We are all familiar with “Once upon a time.”  Those words immediately […]

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