Archive for the Infographics Category

The Subconscious Thinks in Pictures

To speak directly to the subconscious, be sure to include plenty of non-verbal and visual communication. This is critical!  As I’ve stressed before, the subconscious parts of the brain don’t really understand words very well.  Instead, they receive communication mainly through images and emotions.  As I mentioned in a previous post, vision is the primary […]


Visuals That Engage, Teach, and Inspire Action

I have often said that slide presentations — multimedia presentations — are really more like a movie than like a document.  When we limit our thinking to using slides as a way to put verbal information in front of our audience, we might just as well hand them all a printed report as they come […]