Archive for the Connection Category


Holiday Marketing and the Power of Giving

In the United States, just a few weeks ago we celebrated Thanksgiving Day.  I love that holiday, partly because of the foods that I enjoy, but mainly because it is one time of year when everyone talks about gratitude. All over Facebook, people were sharing quotes and memes about counting your blessings and giving thanks.  […]

Read More...

Branding for Small Business: More Than a Logo

Branding is a big factor in contributing to someone’s decision to do business with you.  But what exactly is branding? And is it only for big businesses that can afford expensive advertising to spread their name and logo all over just for the sake of brand recognition? Like most abstract concepts, there is no single, […]

Read More...

Are you a blessing in the lives of others?

On Thanksgiving Day in the U.S., we often think more than usual about the blessings in our lives.  I’ve seen many friends and colleagues posting this week on Facebook about how they went around the dinner table and asked everyone to share what they are grateful for. But have you ever stopped to think about […]

Read More...

Eric Lofholm’s sales scripting for videos

Eric Lofholm is a sales coach extraordinaire who has changed the way I think about sales and marketing! Having learned his “staged selling” system, I now apply it to my video marketing.  Staged selling is about taking a potential prospect through each stage of the process and making sure that your communication is appropriate for […]

Read More...