Archive for the Communication Category


Are you a blessing in the lives of others?

On Thanksgiving Day in the U.S., we often think more than usual about the blessings in our lives.  I’ve seen many friends and colleagues posting this week on Facebook about how they went around the dinner table and asked everyone to share what they are grateful for. But have you ever stopped to think about […]

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10 Ways to Use Google+ Hangouts-on-Air to Engage Clients, Prospects, and Followers

Google+ Hangouts have been around for a few years now, but there is still a lot of uncertainty and hesitation around their use – even among entrepreneurs and small business owners who are marketing on the internet. It is important to understand, first of all, that there are 2 different types of hangouts:  Hangouts are […]

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Fabulous Fonts for Videos

Fonts play an important role in most online videos.  But before I talk about design principles for adding fabulous fonts to your videos, let’s clarify a few definitions first. Do you know the difference between a font and a typeface?  How has the definition of Type changed over the centuries?  What exactly is “movable type” and […]

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Eric Lofholm’s sales scripting for videos

Eric Lofholm is a sales coach extraordinaire who has changed the way I think about sales and marketing! Having learned his “staged selling” system, I now apply it to my video marketing.  Staged selling is about taking a potential prospect through each stage of the process and making sure that your communication is appropriate for […]

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