Archive for the Communication Category


Holiday Marketing and the Power of Giving

In the United States, just a few weeks ago we celebrated Thanksgiving Day.  I love that holiday, partly because of the foods that I enjoy, but mainly because it is one time of year when everyone talks about gratitude. All over Facebook, people were sharing quotes and memes about counting your blessings and giving thanks.  […]

Read More...

Social Videos to Make People Feel Good

Most people are on Facebook and other social media sites to socialize, to be entertained, and maybe to take a quick break from their job. We’re often told as marketers that we should think of Facebook as a party and act accordingly.  We go to parties to socialize, converse, have fun, and meet new people.  […]

Read More...

The Biggest Video Mistake for Your Business

The biggest mistake is misunderstanding the role of video in today’s online world. For years, most of us have thought about digital video as a new thing – something new and exciting for internet users but also something that required extra work for most of us as online marketers. You might think of video as […]

Read More...

Branding for Small Business: More Than a Logo

Branding is a big factor in contributing to someone’s decision to do business with you.  But what exactly is branding? And is it only for big businesses that can afford expensive advertising to spread their name and logo all over just for the sake of brand recognition? Like most abstract concepts, there is no single, […]

Read More...