Archive for the ‘Communication’ Category


Using HaikuDeck for Content Marketing

There is an ever-growing number of presentation tools available as alternatives to PowerPoint.  Of course, they all claim to be better than PowerPoint. Whether the tools creates good content or poor quality content has more to do with the user than the tool.  Here’s a presentation created with HaikuDeck from someone who knows how to generate engaging content: Created with Haiku [...]

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Is human memory like computer memory?

There are many differences, of course, between human memory and a computer’s memory.  But computer memory makes a great analogy for understanding human short-term memory or working memory. Imagine you are typing a letter or a report in a word processing program, such as Word.  You may type several paragraphs, run spell-check, and insert some pictures. [...]

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“Less is more and more is lazy!”

The quote in the title comes from entrepreneur Jason McCarthy, co-founder of GORUCK.  The video on GORUCK’s main web page is a great example of narrowing down to one clear, simple message that helps their tribe to find them and their cause. When you are an expert in some area and have a great deal of knowledge [...]

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What Makes You and Your Message Unique?

Have you defined your Unique Value Proposition? What is the unique message that you have to share with your audience? What makes you different from your competition? If you are saying essentially the same thing as everyone else in your field, then you give your clients and prospects no compelling reason to listen to you as opposed [...]

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