Archive for the ‘Audience Attention’ Category


Is human memory like computer memory?

There are many differences, of course, between human memory and a computer’s memory.  But computer memory makes a great analogy for understanding human short-term memory or working memory. Imagine you are typing a letter or a report in a word processing program, such as Word.  You may type several paragraphs, run spell-check, and insert some pictures. [...]

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Make Your Content “All About Them”

If your audience is going to listen to you, or to watch your video or read your article or other content, it will be because they have a sense of how it will benefit them to do so. They are not interested in you and your business and your services or products.  They are interested [...]

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What Makes You and Your Message Unique?

Have you defined your Unique Value Proposition? What is the unique message that you have to share with your audience? What makes you different from your competition? If you are saying essentially the same thing as everyone else in your field, then you give your clients and prospects no compelling reason to listen to you as opposed [...]

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Planning Your Marketing Content

Occasions will arise, unexpectedly, when you need to make an impromptu presentation about your products or services.  If you have planned and practiced what to say in those situations, you’ll be able to present spontaneously – based on a script you have prepared well in advance and have practiced so often that it becomes second [...]

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