What Makes an Effective Presentation?

Training PresentationThe most important thing to consider is whether your presentations achieve the results you want.

If your goal is to persuade your audience to buy or invest, then your results are fairly easy to measure.  If your goal is to teach your audience, it may be a little more difficult to determine whether or not they have learned what you presented.

While different goals will require slightly different presentation approaches, there are things that all audiences have in common.  Above all, nobody wants to be bored by a dull speaker reading from slide after slide full of bullet points!

Everyone wants to avoid “death by PowerPoint”, but do you know HOW to avoid it?

Fortunately, there are better ways to organize and present your information to an audience other than bullet point lists.  Many presenters have been experimenting with different ways to enliven PowerPoint.

Some of those experiments have been successful; others are still too constrained by traditional ways of using presentation software, whether that is PowerPoint, Keynote, or some other alternative.

presentationExciting visual images can certainly make a presentation more dynamic.  But sometimes those graphics end up creating a meandering series of unrelated images that don’t really get the message across that much better than a series of bullet point slides.

When you combine great visuals with training and development concepts, then you start to create a fusion of key ideas from multiple disciplines.  Mixing and blending those ideas is part science, part art.  The results can mean a huge shift in audience response to your presentations.

It isn’t enough just to have great content to share.  You also need to share that content in a way that your audience really gets it.  In this era of short attention spans, information overload, and increasing competition, doesn’t it make sense to take advantage of every technique that can help you improve how you do that?  Isn’t it time you learned how to take your presentations beyond bullet points?

Leave a comment and let me know what you think makes a good presentation.  I look forward to exchanging ideas with you on this site.