I am always trying different software tools for finding free pictures for blog posts — because I know so many people need help with this!
Most people see 3 choices:
- You might search on Google and just grab any picture from any website and run the risk of getting sued for copyright violation.
- You could search for free digital photos on different sites, which can be time consuming.
- Or you can pay for your images, which can definitely get expensive.
Well, I have another solution for you: Image Suite
This WordPress plugin connects directly to six different digital image sites and search based on the keyword or phrase you enter. It searches for Creative Commons licenses and only returns images that are in the public domain (CC0) and therefore require no attribution.
Image Suite also enables you to edit the image before inserting it into your blog post. Editing functions include adding text, filters and other effects, as well as stickers, shapes, borders, and other overlays.
The editing features were not very intuitive for me, but once I got used to them, I like this plugin a lot. Image Suite saves me time in 2 ways:
First it speeds up my search for blog post illustrations by searching against multiple sites all at once.
But the big time saver for me is being able to add text and other overlays directly inside of WordPress instead of downloading the picture, opening it in an image editing software, saving the finished work, and then importing that into my blog.
I encourage you to take a look at Image Suite. It offers quite a lot of power for a very low price. And the owner offers good support, too.
The one area where they could use some improvement is in the training videos. So if you decide to purchase Image Suite through my affiliate link, I will provide you with some additional training.
My Demo of Image Suite
You can also view a demonstration of Image Suite that I recorded on the March 12, 2016, episode of Creative Marketing TV. Click below to watch the 2nd half of that hangout recording.
If you’re part of my online community, you probably already know that I like to use holidays in my content marketing.
Some of my favorite sources for this information include HolidayInsights.com and BrownieLocks.com. I even publish a free, holiday marketing calendar each month. (Click here to get yours)
The month of May offers us a fantastic holiday to celebrate as visual content marketers: National Photograph Month!
Most of us carry a camera around with us all the time in the form of our mobile phones. Do you look for opportunities to take photos that you can use in your visual content marketing?
I want to talk about 3 ideas that will help you with this:
- Keep this idea top of mind so that you are always on the look-out for potential photographs that could represent subject matter related to your business message or pictures that could be used as visual metaphors or even just for inspirational or fun ways to engage with your clients and fans on social media. It doesn’t have to ALL be about business!
- Find a couple of apps that you’re comfortable using on your phone so that you can quickly and easily add text over your photos and then post them directly to multiple social media platforms. Most apps will also let you email those photos (with the overlaid typography) to yourself so that you can save these modified images to your computer for future use — in PowerPoint presentations, videos, e-books, and other future forms of content marketing.
- Figure out an easy way to transfer potential business photos off your phone and onto your computer or onto a “cloud-based” drive, such as Dropbox, iDrive, Windows One Drive, or something similar that is easy to access from your phone. Developing an easy routine for this will make it much more likely for you to save your photos on a regular basis. You may even want to schedule a monthly or weekly task on your calendar to make sure it gets done!
That last step is important for a couple of reasons: First, you want to be able to organize those photos on your computer for easy access to create future content marketing materials. Secondly, you don’t want to end up with hundreds of photos you need to transfer before you can upgrade the software on your phone! (I learned this the hard way!)
Software Tools for Using Photos
I have quite a few apps on my iPhone, but really I only use a couple of them with any consistency. Part of my difficulty is that the on-screen buttons and text labels on most apps are so difficult to read on the small phone screen. Yet I’m not interested in buying a larger phone that will be harder to tuck into my purse or my pocket. Instead I still prefer to do most of my visual content creation on my desktop computer. If that makes me old-fashioned — so be it!
Typorama is one of the apps I enjoy using on my phone. I find it pretty intuitive and easy to use. Plus I like the fact that I can use it with my own photos or search for free, public domain photos on one of my favorite sites – Pixabay.com. The image above on the right is one I created recently with Typorama.
On my computer, I often create my quote graphics and other photo-based sharing content using PowerPoint. I have a square template I created and saved (7.5″ square) that is a good size for posting to the Facebook newsfeed. I simply add a photo and overlay with text for a quote or tip. It’s fast and easy!
I recently discovered an “add-in” for PowerPoint that makes this process even easier and it comes from another of my favorite photo sharing sites: Pexels.com
Pexels is another public domain image site. Their license for photo usage clearly states that all images on their site have a Creative Commons CC0 license, which means that they can be used free of charge, without attribution, and can be modified and used for pretty much any purpose. The only restriction is, if there are identifiable people in the image, it cannot be used in a way that shows those people in a bad light — unless you get their written permission.
The Pexels website hosts some beautiful photos and I encourage you to check them out! The Pexels Add-In for PowerPoint is one of the “apps” I will be demonstrating in my next episode of Creative Marketing TV on May 21, 2016. I will also demonstrate using the Typorama iPhone app.
You can register for this free hangout at the Google+ Event page at http://bit.ly/CMTV_May21. Look for the question “Are you going?” and just answer Yes or Maybe. Then Google+ will send you a reminder. Or you can watch the recording whenever you want.
Please go ahead and leave a comment for me on the G+ Event page or below this blog post. Let me know what questions you have about using photo apps or share which apps you like to use and what you do with them. I’ll do my best to incorporate your questions or comments into the show.
Presentation has become so commonly associated with the PowerPoint software that many people use to create presentation slides that “powerpoint” has taken on an almost generic meaning – like Kleenex or Xerox.
But, in this blog post, I’ll talk about why powerpoint and presentation have a little bit of overlap, but a whole lot of differences in their meaning and their capabilities!
Just because you were taught to create PowerPoint slides like a bullet-pointed outline doesn’t mean that’s the best way to use the PowerPoint software.
And just because lots of people use PowerPoint to create presentations doesn’t mean that’s the best format to present your message to your ideal audience.
Let’s redefine those 2 terms!
PowerPoint is …
a software tool for content creation and graphic design. PowerPoint also has an ability to project the content, on a computer monitor or on a large projection screen, in an electronic, digital display which may look slightly different than the original content.
The most common type of content created with PowerPoint is a presentation or slideshow. The most common way to organize the content (message) of a presentation or slideshow created in PowerPoint is by outlining the verbal message in bullet points (as shown in the image above) and then adding small images around the text.
However there are other types of content that can be created with the PowerPoint software tools. Presentations and slideshows are only a small fraction of what PowerPoint can do.
a means of delivering a message for the purpose of education, information, persuasion, or entertainment.
The most commonly used tool for creating and delivering a presentation is PowerPoint, but there are so many other tools that could be used and, in fact, many other formats in which a presentation can be delivered.
Too often people use the term “PowerPoint” to refer to their presentation. Unfortunately, this confusion leads many people to plan, write, and create their whole presentation inside of the PowerPoint software — which is really a design tool, not a planning tool.
From a business perspective, any opportunity you have to get your message in front of your ideal audience — your target clients or prospects – that’s a presentation!
Let’s take a look at the commonalities, as well as the differences, between PowerPoint and presentations.
Here are some of the many things you can do with PowerPoint which most people don’t know you can do with PowerPoint!
- You can change the “canvas” to almost any size and shape!
- You can save the output in many different file types, including image files, video, PDF, and more.
- You can format text blocks in an almost unlimited range of font sizes (not limited to the built-in choices).
- You can change the output resolution to higher quality (easy on Mac; on Windows involves editing the Registry)
- Graphics in PowerPoint are much easier to edit and format then in Word.
- There is a wide variety of available templates/themes/designs for designing PowerPoint documents.
- You can modify those templates/themes/designs or create your own from scratch.
- Graphic/image effects and text effects in PowerPoint are more extensive than in some other image editing software.
- You can format text blocks without bullet points – which is a good idea since many people loathe bullet point slides and find them quite boring!
- Animations and transitions are easier to use in PowerPoint than in more complex video editing software.
- You control navigation within a PowerPoint document using hyperlinks. (For instance, click a button on a slide and have it jump to a different part of the file.)
Any time you get your message in front of an audience, that’s a presentation! Even if that’s one person reading your blog post or viewing your infographic. Even if that’s thousands of people watching your video that you created with a web-based animation program and then posted on YouTube.
Presentations can be:
- In person, face-to-face discussion (with or without slides shared on a tablet device)
- By phone one-on-one or to a group
- Audio presentation via radio show or podcast (live or prerecorded)
- Written material (hopefully with visuals) – e-book or white paper
- “Live” Webinar with audio and slides
- Prerecorded (evergreen) webinar with audio and slides
- Web-based Slideshow without audio
- Live presentation (with or without slides) to small group (conference room)
- Live presentation (with or without slides) to large group (auditorium)
- Video presentation (with or without narration; with or without music)
- Created with a wide range of software tool choices!
THINK OUTSIDE THE BOX. THINK OUTSIDE THE BULLET-POINT TEXT BOX. THINK OUTSIDE THE SLIDE!
You may have learned to use PowerPoint by typing text into a bullet point outline. But PowerPoint software is capable of doing so much more.
Above all else, PowerPoint is a graphic design tool. Even though many people don’t make very good use of its graphics functionality, PowerPoint offers some serious design functions compared to other software of similar price.
And since many people already have some familiarity with the PowerPoint software, it is much easier to learn how to create visual content in PowerPoint than to learn a completely new and different software tool, many of which are more complicated to use.
In my Creative Marketing TV hangout series, I’ll be presenting some little known techniques for designing high-resolution graphic output from PowerPoint in Windows. These are secret tips that many graphic designers don’t know about because they are working in PowerPoint on a Mac, which offers other built-in options.
While Windows does not make it as easy as Mac, you can save your PowerPoint files at 300 dpi when needed for print quality. But you need to know about the techniques I’ll be teaching!
To explore ways of creating visual content with PowerPoint, register here for your free PDF guide for the May 7th hangout.
I will send you the hangout details, as well as the PDF with the tips and techniques that I’ll teach in the hangout.