How to Legally Use Other People’s Videos

I’ve been talking and writing a lot lately about different ways to create more videos for your business – quickly and easily.  Stock videos are one way that you can repurpose existing videos that somebody else has already created.

As video becomes so much more important for online marketers, especially on social media, stock videos are being heavily promoted all over the internet.

Quality can vary a lot from one stock video to another, but so can pricing and usage rights.  While there are higher-priced options, I’m going to talk here about 3 categories:

  • Free “public domain,” copyright-free videos
  • Single royalty-free videos from stock sites or bundles purchased from a vendor
  • Subscriptions to royalty-free stock video sites, allowing a certain number of downloads per month

What can you do with stock videos?

There are a lot of different ways to make use of stock videos.  One of my favorites is to add a video background to a landing page or squeeze page.  The full-screen motion in the background makes the page more entertaining and makes it seem more like an inviting place to hang out for a few minutes rather than a place that is going to demand your email address from you!  You can see an example of this when you click the link below to get my free guide, How to Use Stock Video.

 

I’ve also used stock videos to create small tip memes to share on Facebook.  Above is an example from my “Quotes from My Mentors” series.

This type of video meme is easy to create with my PowerPoint video templates.  But you could also use a variety of mobile video apps that let you layer text on top of a video background.

I’ve prepared a free brainstorming guide to give you 11 ideas for using other people’s videos to speed up your own video creation process.  Just click the link here to download your free guide, “How to Use Stock Videos.”

I’m also promoting a very special offer on 1,000 stock videos, with lifetime search and download access and new videos added every month.  The whole deal is available for a very short time at one incredibly low price.  Check out the offer here and, if you purchase through my affiliate link, I will invite you to a special, private webinar in late August, 2017, where I will be demonstrating many of the techniques listed in the free guide, “How to Use Stock Videos.”

 


3 Types of Videos to Create Now

mobile video views on FacebooikVideo technology is changing all the time!  So entrepreneurs, professionals, and small business owners need to be informed about what the current trends are and what is working well at the moment.  I’m happy to tell you that there is a constantly growing wealth of easy tools that will make your video creation process so much faster and easier.  And many of those tools are free!

The 3 Most Important Types of Video

Right now, there are 3 types of content videos that are working really well, in general, for engaging with friends, fans, and followers on social media.  These videos are mainly for communicating and sharing your message, over and over in different ways that people will find interesting and entertaining.

1.  Livestream Video Posts on Your Favorite Platform

Live stream videos are still incredibly popular on numerous social media platforms.  More and more people are broadcasting live, many of them for business use.  And some businesses are developing unique uses for livestreaming to connect with their customers and followers in new ways.

Lots of new add-on hardware devices and software apps have come onto the market.  But you can still get started with just your smart phone and a sturdy tripod or selfie stand.  If you prefer, Facebook now allows you to broadcast live from a desktop or laptop computer.

2.  Authority Content Videos with Keywords

The best place to post these videos in on YouTube, where videos can show up for keywords search both on YouTube and on Google itself.  Put your keywords for these videos on the title, description of the video, and the audio transcript, if you post one.

3.  Short Animated Videos for Social Engagement

As the largest social media platform, Facebook has become too big to ignore or avoid.  It also offers some unique video benefits that no other platforms are offering at this time.  The autoplaying of videos on Facebook means that you can — and should — post very short animated video clips to grab visual attention and to get friends, fans, and followers to stop scrolling for a moment and see if they want to watch more of your video.

But it’s a good idea to include original video content in your posting on every social media platform that you use.  Video really is the way that most people prefer to receive information these days, so give them what they want as often as you can.

Two Other Important Types of Video

While I recommend focusing on the 3 video types above at first, eventually you may have a need for one of these other important video types:

  • Sales or persuasion videos to get the viewer to take a specific action
  • Welcome videos on websites, landing pages, training courses, Facebook pages and YouTube channel trailers

Unless you want to hire someone else to make your videos for you every time you need a new landing page, sales page, blog post video, welcome video or some other special type of video, then it can be very helpful to have a variety of tools that you can quickly and easily use to create new videos as you need them.

Learn More About Creating Easy Social Videos

I have several free opportunities coming up for you to learn about some of my favorite tools for easy social videos.  Check out the details by clicking this link to view my Event Schedule where you can register for upcoming webinars.

 

 


Social Videos to Make People Feel Good

Most people are on Facebook and other social media sites to socialize, to be entertained, and maybe to take a quick break from their job.

We’re often told as marketers that we should think of Facebook as a party and act accordingly.  We go to parties to socialize, converse, have fun, and meet new people.  We don’t just talk about our business offers the whole time!

The 80/20 rule for social media states that 80% of our posts should be fun, entertaining, or inspirational, while only 20% should be business-related or promotional.

If most of your posts are not going to be related to your business, then what should you post?  And how can those posts help you engage with your friends and followers?

3 Ideas for Feel-Good Video Posts

Questions and Fill-in-the-Blanks are popular ways to get conversation going.  But can you use video to generate those conversations?  Of course!  Try either a short Facebook Live video focused on audience engagement or a very short, animated video that posts a question.  You’ll find my example here on my personal Facebook profile.

Inspirational or Motivational Quotes are always a favorite on Facebook.  A few years ago, most people switched from sharing quotes in text form to displaying quotes on a visual background.  Now formats are changing again as innovative marketers explore how to share quotes as short, animated videos like this one I shared on my Facebook page last Valentines Day:

Uplifting Message or Story Videos can be a great way to make people feel good on Facebook.  I love this approach because it reminds me of a maxim I learned years ago in a management training:  Strive to always leave another person feeling good about themselves after their interaction with you.

There is plenty of room for creativity in all 3 of these Feel-Good video post ideas.  But I find the 3rd type the most fun to create, even though it takes a little longer.  Search for an uplifting message or story that is already getting lots of shares and comments.  Then create your own, modified version that will likely have a similar response and add your own choice of inspiring images.

Here’s an example of one from my Facebook page:

 

Are You Ready to Learn More?

I invite you to learn more about some of the free and low-cost tools that I use to create original short videos by attending one of the free webinars I’m offering in next few weeks.  Just click on the link below to view my event schedule and click on the one for which you want to register.  If the timing is not good for you to attend live, you will receive an email after the webinar that will point you to the recording.

Webinars & Livestreaming Scheduled

The Biggest Video Mistake for Your Business

biggest_video_mistakeThe biggest mistake is misunderstanding the role of video in today’s online world. For years, most of us have thought about digital video as a new thing – something new and exciting for internet users but also something that required extra work for most of us as online marketers.

You might think of video as another format for your content marketing. But since it is a format that takes more effort, it is probably one that you don’t use as often as blogging or quote graphics or email.

I recently heard a fellow online marketer object to the suggestion of creating social media content in many different formats. He said he preferred to master one or two styles of content instead of always jumping from one style to another.

This view seems to epitomize this misunderstanding of the new role of video:  These days, video has become just another form of communication.

worried about videoWhile you may still think of video as complicated, expensive, or time-consuming, most younger people tend to think of video as just another way to communicate with their friends!

Would you feel a need to “master” the telephone before calling a prospect to have a chat and get to know them?

Do you feel the need to “master” writing before you send an email to your list?

Do you need to “master” picture taking before you snap a photo at a networking event and share it on Facebook?

So why do some of us still feel like we need to “master” video before we can use it to communicate our ideas?

taking a selfieYes, I understand it can take a little time to familiarize yourself with any new tool. And I understand that doing some practice sessions will increase my level of comfort before I go public with some new form of communication.

But this idea of needing to “master” something before we can use it to share our ideas and to market our business – that idea no longer serves us well, especially in an era when video is the form of communication that most people prefer today.

There are so many different ways to create video. Just pick one, do a couple of quick practice runs, and then post a video on social media!

(Share a link to your video so I can congratulate you on getting it done!)