About Susan Joy Schleef

Susan Joy Schleef has been a member since August 26th 2016, and has created 3 posts from scratch.

Susan Joy Schleef's Bio

Susan Joy Schleef's Websites

This Author's Website is http://PresentationsWithResults.com

Susan Joy Schleef's Recent Articles

Do You Still Need a Facebook Page?

why_you_need_facebook_pageHave you stopped posting regularly to your Facebook business page since the 2016 algorithm changes that cut back your reach so drastically?

Or have you never bothered to create a Facebook page because some mentor or guru told you to just use a group instead?

If you said “yes” to either of those questions, you are making a big mistake! Especially for content marketers, a Facebook Page offers some very useful features.

Many business owners use their Page Likes to create custom audiences for running Facebook ads. But, even if you don’t use paid traffic, there are still plenty of reasons to use a Facebook Page, also known as a fan page or business page.

Special Video Features

If you haven’t heard by now:  Facebook loves video — especially original, short videos posted directly to Facebook! And they reward Page owners with video features that are not available when you post videos on your personal profile or in a group, including these:

  • Using Customizable Page Tabs to Organize Your Content
  • Create Playlists Inside the Video Tab
  • Designate a Featured Video

Facebook_tabs_and_video_playlists

There is also a built-in feature that allows you to quickly and easily create a slideshow video right on your page, using pictures you’ve posted in the past or by uploading up to 10 pictures. They even provide 17 different music tracks that you can freely add to your slideshow video – or you can upload your own music.

Unlike your personal profile where it’s nearly impossible to find a video you posted last month, Facebook keeps all the videos and other content you post on your page. And they offer you ways to organize that content so it’s easier to find in the future.

Other Content FeaturesFacebook Like

A number of features are provided for photos, including creating a photo album, a photo carousel, and automatically arranging all your posted photos into a photo gallery on the Photos Tab.

Facebook continues to add new opportunities for displaying your content in unique, engaging ways – such as the new cover video option only available on Pages.

With the ability to customize Page Tabs, you could create specific tabs for other forms of content such as articles, courses, or feeds from Instagram, Twitter, or Pinterest.

Other Benefits

Facebook_Page_Button_OptionsBeyond displaying your content marketing, you can also create paid offers that post right on your page; create and post lead optin forms.

And be sure to add the customizable button of your page. It appears near the top, just under the cover image and lets visitors click for whatever call-to-action you select from the list shown in the image on the left.

Facebook also sends you “Page Insights” weekly with various activity stats for the previous 7 days.

Want to Learn More?

I’m offering 2 opportunities this week to learn about “3 Secret Ways to Post Videos on Facebook.”

Free Webinar on Thursday, October 19th, at 7pm EDT. Click here to register and get a free download of 22 Halloween pictures.

Free Hangout on Saturday, October 21st, at 11am EDT on CreativeMarketingTVRegister in advance to get a free download of 22 Halloween pictures.

I hope you’ll join me and learn some new ways to share more original videos on your Facebook Page!

 

3 Types of Videos to Create Now

mobile video views on FacebooikVideo technology is changing all the time!  So entrepreneurs, professionals, and small business owners need to be informed about what the current trends are and what is working well at the moment.  I’m happy to tell you that there is a constantly growing wealth of easy tools that will make your video creation process so much faster and easier.  And many of those tools are free!

The 3 Most Important Types of Video

Right now, there are 3 types of content videos that are working really well, in general, for engaging with friends, fans, and followers on social media.  These videos are mainly for communicating and sharing your message, over and over in different ways that people will find interesting and entertaining.

1.  Livestream Video Posts on Your Favorite Platform

Live stream videos are still incredibly popular on numerous social media platforms.  More and more people are broadcasting live, many of them for business use.  And some businesses are developing unique uses for livestreaming to connect with their customers and followers in new ways.

Lots of new add-on hardware devices and software apps have come onto the market.  But you can still get started with just your smart phone and a sturdy tripod or selfie stand.  If you prefer, Facebook now allows you to broadcast live from a desktop or laptop computer.

2.  Authority Content Videos with Keywords

The best place to post these videos in on YouTube, where videos can show up for keywords search both on YouTube and on Google itself.  Put your keywords for these videos on the title, description of the video, and the audio transcript, if you post one.

3.  Short Animated Videos for Social Engagement

As the largest social media platform, Facebook has become too big to ignore or avoid.  It also offers some unique video benefits that no other platforms are offering at this time.  The autoplaying of videos on Facebook means that you can — and should — post very short animated video clips to grab visual attention and to get friends, fans, and followers to stop scrolling for a moment and see if they want to watch more of your video.

But it’s a good idea to include original video content in your posting on every social media platform that you use.  Video really is the way that most people prefer to receive information these days, so give them what they want as often as you can.

Two Other Important Types of Video

While I recommend focusing on the 3 video types above at first, eventually you may have a need for one of these other important video types:

  • Sales or persuasion videos to get the viewer to take a specific action
  • Welcome videos on websites, landing pages, training courses, Facebook pages and YouTube channel trailers

Unless you want to hire someone else to make your videos for you every time you need a new landing page, sales page, blog post video, welcome video or some other special type of video, then it can be very helpful to have a variety of tools that you can quickly and easily use to create new videos as you need them.

Learn More About Creating Easy Social Videos

I have several free opportunities coming up for you to learn about some of my favorite tools for easy social videos.  Check out the details by clicking this link to view my Event Schedule where you can register for upcoming webinars.

 

 

Social Videos to Make People Feel Good

Most people are on Facebook and other social media sites to socialize, to be entertained, and maybe to take a quick break from their job.

We’re often told as marketers that we should think of Facebook as a party and act accordingly.  We go to parties to socialize, converse, have fun, and meet new people.  We don’t just talk about our business offers the whole time!

The 80/20 rule for social media states that 80% of our posts should be fun, entertaining, or inspirational, while only 20% should be business-related or promotional.

If most of your posts are not going to be related to your business, then what should you post?  And how can those posts help you engage with your friends and followers?

3 Ideas for Feel-Good Video Posts

Questions and Fill-in-the-Blanks are popular ways to get conversation going.  But can you use video to generate those conversations?  Of course!  Try either a short Facebook Live video focused on audience engagement or a very short, animated video that posts a question.  You’ll find my example here on my personal Facebook profile.

Inspirational or Motivational Quotes are always a favorite on Facebook.  A few years ago, most people switched from sharing quotes in text form to displaying quotes on a visual background.  Now formats are changing again as innovative marketers explore how to share quotes as short, animated videos like this one I shared on my Facebook page last Valentines Day:

Uplifting Message or Story Videos can be a great way to make people feel good on Facebook.  I love this approach because it reminds me of a maxim I learned years ago in a management training:  Strive to always leave another person feeling good about themselves after their interaction with you.

There is plenty of room for creativity in all 3 of these Feel-Good video post ideas.  But I find the 3rd type the most fun to create, even though it takes a little longer.  Search for an uplifting message or story that is already getting lots of shares and comments.  Then create your own, modified version that will likely have a similar response and add your own choice of inspiring images.

Here’s an example of one from my Facebook page:

 

Are You Ready to Learn More?

I invite you to learn more about some of the free and low-cost tools that I use to create original short videos by attending one of the free webinars I’m offering in next few weeks.  Just click on the link below to view my event schedule and click on the one for which you want to register.  If the timing is not good for you to attend live, you will receive an email after the webinar that will point you to the recording.

Webinars & Livestreaming Scheduled