About Susan Joy Schleef

Susan Joy Schleef has been a member since August 26th 2016, and has created 2 posts from scratch.

Susan Joy Schleef's Bio

Susan Joy Schleef's Websites

This Author's Website is http://PresentationsWithResults.com

Susan Joy Schleef's Recent Articles

3 Types of Videos to Create Now

Video technology is changing all the time!  So entrepreneurs, professionals, and small business owners need to be informed about what the current trends are and what is working well at the moment.  I’m happy to tell you that there is a constantly growing wealth of easy tools that will make your video creation process so much faster and easier.  And many of those tools are free!

The 3 Most Important Types of Video

Right now, there are 3 types of content videos that are working really well, in general, for engaging with friends, fans, and followers on social media.  These videos are mainly for communicating and sharing your message, over and over in different ways that people will find interesting and entertaining.

1.  Livestream Video Posts on Your Favorite Platform

Live stream videos are still incredibly popular on numerous social media platforms.  More and more people are broadcasting live, many of them for business use.  And some businesses are developing unique uses for livestreaming to connect with their customers and followers in new ways.

Lots of new add-on hardware devices and software apps have come onto the market.  But you can still get started with just your smart phone and a sturdy tripod or selfie stand.  If you prefer, Facebook now allows you to broadcast live from a desktop or laptop computer.

2.  Authority Content Videos with Keywords

The best place to post these videos in on YouTube, where videos can show up for keywords search both on YouTube and on Google itself.  Put your keywords for these videos on the title, description of the video, and the audio transcript, if you post one.

3.  Short Animated Videos for Social Engagement

As the largest social media platform, Facebook has become too big to ignore or avoid.  It also offers some unique video benefits that no other platforms are offering at this time.  The autoplaying of videos on Facebook means that you can — and should — post very short animated video clips to grab visual attention and to get friends, fans, and followers to stop scrolling for a moment and see if they want to watch more of your video.

But it’s a good idea to include original video content in your posting on every social media platform that you use.  Video really is the way that most people prefer to receive information these days, so give them what they want as often as you can.

Two Other Important Types of Video

While I recommend focusing on the 3 video types above at first, eventually you may have a need for one of these other important video types:

  • Sales or persuasion videos to get the viewer to take a specific action
  • Welcome videos on websites, landing pages, training courses, Facebook pages and YouTube channel trailers

Unless you want to hire someone else to make your videos for you every time you need a new landing page, sales page, blog post video, welcome video or some other special type of video, then it can be very helpful to have a variety of tools that you can quickly and easily use to create new videos as you need them.

3 Ways to Learn More About Creating Easy Social Videos

I have 2 free opportunities coming up for you to learn about some of my favorite free tools for easy social videos.

Creative Marketing TV on August 5th, 2017:  I’ll present a half hour training as part of my regular hangout series.

You can watch the live broadcast here:  https://www.youtube.com/watch?v=yZwsz4cCwEA from 11am to 11:30am Eastern.

“Being Your Own CEO” on August 8th, 2017:  I’ve been invited by my friend, LowellAnn Fuglsang, to present to her weekly group.

You can join us for that live 1-hour hangout at 12 noon Eastern.  Just use this link to register:

Download my free “Easy Social Video Idea Guide” by clicking this link.



Social Videos to Make People Feel Good

Most people are on Facebook and other social media sites to socialize, to be entertained, and maybe to take a quick break from their job.

We’re often told as marketers that we should think of Facebook as a party and act accordingly.  We go to parties to socialize, converse, have fun, and meet new people.  We don’t just talk about our business offers the whole time!

The 80/20 rule for social media states that 80% of our posts should be fun, entertaining, or inspirational, while only 20% should be business-related or promotional.

If most of your posts are not going to be related to your business, then what should you post?  And how can those posts help you engage with your friends and followers?

3 Ideas for Feel-Good Video Posts

Questions and Fill-in-the-Blanks are popular ways to get conversation going.  But can you use video to generate those conversations?  Of course!  Try either a short Facebook Live video focused on audience engagement or a very short, animated video that posts a question.  You’ll find my example here on my personal Facebook profile.

Inspirational or Motivational Quotes are always a favorite on Facebook.  A few years ago, most people switched from sharing quotes in text form to displaying quotes on a visual background.  Now formats are changing again as innovative marketers explore how to share quotes as short, animated videos like this one I shared on my Facebook page last Valentines Day:

Uplifting Message or Story Videos can be a great way to make people feel good on Facebook.  I love this approach because it reminds me of a maxim I learned years ago in a management training:  Strive to always leave another person feeling good about themselves after their interaction with you.

There is plenty of room for creativity in all 3 of these Feel-Good video post ideas.  But I find the 3rd type the most fun to create, even though it takes a little longer.  Search for an uplifting message or story that is already getting lots of shares and comments.  Then create your own, modified version that will likely have a similar response and add your own choice of inspiring images.

Here’s an example of one from my Facebook page:


Are You Ready to Learn More?

I invite you to learn more about some of the free and low-cost tools that I use to create original short videos by attending one of the free webinars I’m offering in July.  Just pick your date below and click the link to register.

July 20 at 9pm Eastern:


July 26 at 5pm Eastern: