Do you have a lot of blog posts that are hidden away on your website? Or do you struggle to post consistently to your blog? Maybe you’re convinced that nobody sees your work any way so it’s hardly worth the bother.
Of course, you can focus on SEO strategies, guest posting, and other ways of driving traffic to your blog. But another important strategy that many people neglect is repurposing your blog content.
I actually like to refer to this as “multipurposing” because I plan my content, right from the start, to be shared in multiple formats.
In this blog post, I’ll focus on some easy ways to convert your chosen blog posts into e-books. And I’ll introduce you to several new tools that accomplish this task with beautiful e-book results!
Look at the Big Picture First
Before you even start writing a blog post, I encourage you to think first about your current marketing and promotional goals. What can you write about in a blog post that will help you achieve your current goals?
Are you focused on building your email list or getting new members in your Facebook group? Do you have a new product or service you want to promote?
This about marketing or promotional goals not just for the blog post, but for the repurposed content you will be creating from the blog post.
For instance, if you turn a blog post into an e-book, how will you share that e-book? Will you give it away as a lead magnet? If you give the e-book away for free, then think about what low-priced offer you can make inside the e-book. What product or service can you promote inside the e-book by easily adding a hyperlinked button on a page inside the e-book.
Or will you sell your e-book as a “content upgrade” where people can click a link at the end of the blog post to get more information about the same topic? In the case of a list post, people may even be willing to pay to download a PDF of the exact same content you share for free in the blog post – IF that content is a list of resources that they would like to have handy on their own computer.
Once you’ve chosen a blog topic that will move you towards a marketing or promotional goal, the next steps are to:
- write the bog post,
- add plenty of pictures,
- publish it on your blog, and
- share it via email and social media
Turning Your Blog Post into an e-Book
When the response to your blog post begins to slow down, then it’s time to take the next step and repurpose that content.
One of the new tools I’ve been playing with is called Designrr and, after a bit of initial learning curve, I’m pleased with the look. Designrr grabs your blog post directly from the URL you paste into the software and it will pull in both the text and any graphic images that are part of that post.
Designrr is smart enough to ignore any sidebars, comments, and other surrounding content that is not part of the actual blog post. It also captures and accurately copies any hyperlinks that were included in your blog content so those links are automatically formatted correctly in the e-book.
You can import a single blog post or several shorter blog posts into a Designrr e-book and there are quite a few style templates from which to choose for the layout, fonts, colors, and such.
You can grab a copy of my new e-book, made with Designrr, from a blog post about 10 ways to use more visuals in your content marketing. I’ve included a special discount offer on the last page if you’re like to get one of your own blog posts turned into a Designrr e-book.
Just click here to access your copy of “10 Ways to Use More Visuals in Your Content Marketing.”
Another tool I’ve been enjoying is called Beacon and it also easily turns blog posts into very visual e-books. Beacon offers some additional features that are not part of Designrr (yet), such as generating a Table of Contents and its editing interface is quite different from the one in Designrr.
I’ll be demonstrating the use of Beacon and Designrr in my next episode of Creative Marketing TV on September 3rd. To register for the live hangout, you can click on the announcement image or go to Bit.ly/CMTV_Sept3.
Attend the hangout live and you could get an e-book created for you completely free of charge! Join me live if you can to take advantage of this opportunity.
In the past, I’ve always used PowerPoint to lay out my e-books. PowerPoint does a much better and easier job of formatting graphics than Microsoft Word does, so I find it much easier to create a nicely visual e-book in PowerPoint.
Plus I like creating my e-books in landscape format – the default layout in PowerPoint – so that my readers don’t need to scroll down to read the whole page. Keeping the page height shorter, I can easily place the text in 2 blocks, side by side on the page. Or place one block of text in one column and a large picture in the other column.
Below is a short video demonstrating my e-book process in PowerPoint. Don’t forget to adjust the quality settings to see the video clearly. And here is the blog post that I referenced near the end of the video.
What Do You Think?
Please let me know what you think of this approach to repurposing your blog content. I always love to hear from my readers.
I’ll also be giving away a free e-book creation service to the person who leaves the best comment before September 5, 2016. Be sure to enter a valid email when you comment so I can contact you if yours is the best one!