About Susan Joy Schleef

Susan Joy Schleef has been a member since February 5th 2011, and has created 184 posts from scratch.

Susan Joy Schleef's Bio

Susan Joy Schleef's Websites

This Author's Website is http://PresentationsWithResults.com

Susan Joy Schleef's Recent Articles

5 Secrets for Facebook Video Content

Are you taking advantage of all the “secret” features that Facebook provides to help you create and share video content more quickly and easily?

I’ve highlighted 5 good ones on this infographic, with hyperlinks to learn more about each one.  Use the slider on the right to move down through the full infographic.

And be sure to see my special invitation for free training below the infographic.

Would you like to learn more about these Facebook video secrets and how to actually use them?

I’ll be giving a free webinar on November 16th to demonstrate 2 of these techniques. And I’ll tell you how you can learn about the rest.

Click here to register and attend live OR watch the replay later.

Which of these 5 secrets is more interesting to you?  Which one do you think you’ll try first?  Or are you already using some of them?

Please leave a comment below.  I always like to hear from my readers and to find out what you are most interested in learning.

 

3 Tricks to Avoid Frightfully Bad Content

spider and Trick-or-TreatIn keeping with the Halloween spirit today, I’ll show you 3 frightful content problems to avoid and 3 tricks that you can use instead to create better content marketing.

And you may not even know these are a problem because so many other people are guilty of these mistakes in their content, that you might believe this is the standard way to create content — even the “right” way.

But in this blog post, you’ll get a better understanding of how your audience actually processes your content in their brains and why some of these common practices don’t help them absorb your message!

Plus I have a treat for you at the end of this blog post.

 

Steam_GhostSpooky Content Problem #1:  Vague, Wandering Topic

One annoying problem we, as viewers, experience far too often is presenters who don’t plan their content and they wander all over, talking too long about vague ideas that don’t offer enough value.

If someone asked your viewers an hour later what they learned from you, what would they say? Would they remember your key points? Would they remember anything at all?

Make sure you identify the most important points you want them to remember.  A good way to make those key points stick in your audience’s brains is with visual images.

 

Bullet_Points_Are_CreepyCreepy Content Problem #2:  Too Much Text on Screen

Did you know that people cannot read and listen at the same time? Verbal information – both written and spoken – is processed in the verbal part of the brain.

So when you make your audience try to read text at the same time that they are trying to listen to you speak, their brains cannot process both forms of input.

Instead give them one short headline on each slide or page of content. Use those simple headlines to summarize your key points. Then add a large picture or animation that supports the point you’re making and does not distract them from listening to your spoken explanation.

 

Skeleton_StructureScary Content Problem #3:  Unstructured Content

Having a clear, solid structure for your content helps people quickly understand the information you’re giving them.

And when they understand your ideas, they can more easily make a decision about investing in your offer.

Regardless of the form of your content, let your viewers or readers know what you’re going to talk about, how many key ideas you’ll share, and when you are transitioning from one idea to the next.

 

rotten_pumpkinRotten Pumpkins Award!

What is your biggest complaint about poorly designed content?

What common, annoying practices do you see far too often?

Please share a comment below and I’ll feature your idea in a future blog post.

 

candy-corn Trick-or-Treat

Are you ready for a treat?

Since visual images are such an important part of creating good content marketing, I thought I would share with you my top 10 favorite sites for downloading free pictures.

Most of these download sites offer all public domain images. However, some of them do occasionally have some pictures that are NOT in the public domain.

Remember, it is your responsibility to read and understand the terms of service, which vary from one site to another, and the license agreement for using pictures from each site.

To download this free list, just click here OR click on the Trick-or-Treat image at the right.

 

 

 

3 Steps to Repurpose Content Marketing Graphics

how to repurpose content marketing graphic imagesHow can you repurpose graphic images into different types of content when different image dimensions may be required?

NOTE: If you prefer to listen, the core ideas of this blog post were shared on an episode of my FB Live show, “Coffee, PPTea & Me.”  Watch/listen here.

My workflow follows these 3 basic steps:

1. Plan ahead for what different types of content I want to create with a particular image.

I refer to this as multi-purposing — planning right up front to create a piece of visual content in multiple formats.  This could include blog post graphics, social media memes, short videos, infographics, e-books, and more.

2. Determine which format requires the largest image dimensions.

The largest image could be a social media cover or header image, such as for a LinkedIn profile or a YouTube channel.  Or it could be a bit smaller, like a slideshow or a YouTube video, both of which would need a 16 x 9 (widescreen) format.

It’s important to figure out the largest version that you will need for the particular image.  That way you can be sure you download the image with a high enough resolution that it won’t get stretched, pixelated, or blurry.

Image cropped to vertical dimensions3. Then I work my way down through each successively smaller image.

The widescreen image at the top of this blog post can also be used as a header in my Facebook group, although it will need a bit of cropping which Facebook will handle as I upload it.

Then I would proceed to cropping out a vertical image that could be used in a collage or, in my plans, for a slideshow video on my Facebook business page.

Finally I’ll crop that down to a square image to use in a meme in the Facebook newsfeed.

Graphic Tools

Since I like to use PowerPoint for this type of design layout, I have work files set up with various dimensions that I use for creating blog graphics, videos, etc.  Each of the images in this blog post was created using a different PowerPoint file with the slide/page dimensions set, respectively from top to bottom:  Widescreen (16:9); Portrait (Widescreen) with custom size 7.5 inches by 13.333 inches; and Square custom size of 10 inches by 10 inches.

But you could follow a very similar process as these 3 steps with any software you use to create your graphic designs.

To learn how to change the dimensions of a PowerPoint slide layout, see my video “Setting PowerPoint Slide Size in Pixels.”  The slide dimensions can be entered as inches or centimeters.  Dimensions can also be entered as pixels and PowerPoint will be automatically convert to either inches or centimeters, depending on the general settings for your operating system.

Examples of Multi-Purposed Graphics

square format for images on FacebookThe image at the top of this blog post is in the original format and dimensions.  I simply added the text box in the upper right corner.

The portrait image above was cropped from the center of the original image.  It is being used in a slideshow video on my Facebook Page, along with other pictures in portrait dimensions.

The square image on the right was shared as a meme on Facebook, Pinterest, and Google+, with links in those posts directing viewers back to this blog post.

How do you work with graphic images for your content marketing?  What are your biggest challenges?  Is there something you really struggle with?

Share your thoughts below and let me see how I can help in a future blog post.  I always enjoy hearing from my readers so I can make sure I’m sharing content that will be valuable to you.  Thanks in advance for your input!

 

 

How to Legally Use Other People’s Videos

I’ve been talking and writing a lot lately about different ways to create more videos for your business – quickly and easily.  Stock videos are one way that you can repurpose existing videos that somebody else has already created.

As video becomes so much more important for online marketers, especially on social media, stock videos are being heavily promoted all over the internet.

Quality can vary a lot from one stock video to another, but so can pricing and usage rights.  While there are higher-priced options, I’m going to talk here about 3 categories:

  • Free “public domain,” copyright-free videos
  • Single royalty-free videos from stock sites or bundles purchased from a vendor
  • Subscriptions to royalty-free stock video sites, allowing a certain number of downloads per month

What can you do with stock videos?

There are a lot of different ways to make use of stock videos.  One of my favorites is to add a video background to a landing page or squeeze page.  The full-screen motion in the background makes the page more entertaining and makes it seem more like an inviting place to hang out for a few minutes rather than a place that is going to demand your email address from you!  You can see an example of this when you click the link below to get my free guide, How to Use Stock Video.

 

I’ve also used stock videos to create small tip memes to share on Facebook.  Above is an example from my “Quotes from My Mentors” series.

This type of video meme is easy to create with my PowerPoint video templates.  But you could also use a variety of mobile video apps that let you layer text on top of a video background.

I’ve prepared a free brainstorming guide to give you 11 ideas for using other people’s videos to speed up your own video creation process.  Just click the link here to download your free guide, “How to Use Stock Videos.”

I’m also promoting a very special offer on 1,000 stock videos, with lifetime search and download access and new videos added every month.  The whole deal is available for a very short time at one incredibly low price.  Check out the offer here and, if you purchase through my affiliate link, I will invite you to a special, private webinar in late August, 2017, where I will be demonstrating many of the techniques listed in the free guide, “How to Use Stock Videos.”

 

The Biggest Video Mistake for Your Business

biggest_video_mistakeThe biggest mistake is misunderstanding the role of video in today’s online world. For years, most of us have thought about digital video as a new thing – something new and exciting for internet users but also something that required extra work for most of us as online marketers.

You might think of video as another format for your content marketing. But since it is a format that takes more effort, it is probably one that you don’t use as often as blogging or quote graphics or email.

I recently heard a fellow online marketer object to the suggestion of creating social media content in many different formats. He said he preferred to master one or two styles of content instead of always jumping from one style to another.

This view seems to epitomize this misunderstanding of the new role of video:  These days, video has become just another form of communication.

worried about videoWhile you may still think of video as complicated, expensive, or time-consuming, most younger people tend to think of video as just another way to communicate with their friends!

Would you feel a need to “master” the telephone before calling a prospect to have a chat and get to know them?

Do you feel the need to “master” writing before you send an email to your list?

Do you need to “master” picture taking before you snap a photo at a networking event and share it on Facebook?

So why do some of us still feel like we need to “master” video before we can use it to communicate our ideas?

taking a selfieYes, I understand it can take a little time to familiarize yourself with any new tool. And I understand that doing some practice sessions will increase my level of comfort before I go public with some new form of communication.

But this idea of needing to “master” something before we can use it to share our ideas and to market our business – that idea no longer serves us well, especially in an era when video is the form of communication that most people prefer today.

There are so many different ways to create video. Just pick one, do a couple of quick practice runs, and then post a video on social media!

(Share a link to your video so I can congratulate you on getting it done!)