3 Steps to Repurpose Content Marketing Graphics

how to repurpose content marketing graphic imagesHow can you repurpose graphic images into different types of content when different image dimensions may be required?

NOTE: If you prefer to listen, the core ideas of this blog post were shared on an episode of my FB Live show, “Coffee, PPTea & Me.”  Watch/listen here.

My workflow follows these 3 basic steps:

1. Plan ahead for what different types of content I want to create with a particular image.

I refer to this as multi-purposing — planning right up front to create a piece of visual content in multiple formats.  This could include blog post graphics, social media memes, short videos, infographics, e-books, and more.

2. Determine which format requires the largest image dimensions.

The largest image could be a social media cover or header image, such as for a LinkedIn profile or a YouTube channel.  Or it could be a bit smaller, like a slideshow or a YouTube video, both of which would need a 16 x 9 (widescreen) format.

It’s important to figure out the largest version that you will need for the particular image.  That way you can be sure you download the image with a high enough resolution that it won’t get stretched, pixelated, or blurry.

Image cropped to vertical dimensions3. Then I work my way down through each successively smaller image.

The widescreen image at the top of this blog post can also be used as a header in my Facebook group, although it will need a bit of cropping which Facebook will handle as I upload it.

Then I would proceed to cropping out a vertical image that could be used in a collage or, in my plans, for a slideshow video on my Facebook business page.

Finally I’ll crop that down to a square image to use in a meme in the Facebook newsfeed.

Graphic Tools

Since I like to use PowerPoint for this type of design layout, I have work files set up with various dimensions that I use for creating blog graphics, videos, etc.  Each of the images in this blog post was created using a different PowerPoint file with the slide/page dimensions set, respectively from top to bottom:  Widescreen (16:9); Portrait (Widescreen) with custom size 7.5 inches by 13.333 inches; and Square custom size of 10 inches by 10 inches.

But you could follow a very similar process as these 3 steps with any software you use to create your graphic designs.

To learn how to change the dimensions of a PowerPoint slide layout, see my video “Setting PowerPoint Slide Size in Pixels.”  The slide dimensions can be entered as inches or centimeters.  Dimensions can also be entered as pixels and PowerPoint will be automatically convert to either inches or centimeters, depending on the general settings for your operating system.

Examples of Multi-Purposed Graphics

square format for images on FacebookThe image at the top of this blog post is in the original format and dimensions.  I simply added the text box in the upper right corner.

The portrait image above was cropped from the center of the original image.  It is being used in a slideshow video on my Facebook Page, along with other pictures in portrait dimensions.

The square image on the right was shared as a meme on Facebook, Pinterest, and Google+, with links in those posts directing viewers back to this blog post.

How do you work with graphic images for your content marketing?  What are your biggest challenges?  Is there something you really struggle with?

Share your thoughts below and let me see how I can help in a future blog post.  I always enjoy hearing from my readers so I can make sure I’m sharing content that will be valuable to you.  Thanks in advance for your input!



Comments are closed.