Archive for March, 2016

Spring Cleaning Your Social Media Graphics

Spring Cleaning!  Does it bring up pleasant thoughts of airing out the house and getting everything shining clean and fresh?  Or is it a task you dread each year? A number of ideas have been proposed for how the practice of spring cleaning developed.  Some say it is rooted in the ancient Jewish tradition of […]


Branding for Small Business: More Than a Logo

Branding is a big factor in contributing to someone’s decision to do business with you.  But what exactly is branding? And is it only for big businesses that can afford expensive advertising to spread their name and logo all over just for the sake of brand recognition? Like most abstract concepts, there is no single, […]


Storytelling and Content Marketing: 3 Benefits of Turning Your Content Marketing into Stories

Once upon a time, an entrepreneur faced 3 challenges. … February 26 was “Tell a Fairy Tale Day” so I wanted to share some ideas about how – and WHY – to turn your content marketing into fairy tales or other classic stories. We are all familiar with “Once upon a time.”  Those words immediately […]