Archive for July, 2014


Eric Lofholm’s sales scripting for videos

Eric Lofholm is a sales coach extraordinaire who has changed the way I think about sales and marketing! Having learned his “staged selling” system, I now apply it to my video marketing.  Staged selling is about taking a potential prospect through each stage of the process and making sure that your communication is appropriate for […]

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Design Principles for Video

You may think “I’m not a designer so I can’t make well designed videos.”  But there are 4 primary principles that graphic designers follow and they’re easy enough for anyone to apply. This video does a good job of describing the 4 principles and showing examples of each.  But, in terms of video design, there […]

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Content and Copy: What’s the difference?

Content Marketing  …  Copywriting … Those are both terms we here a lot in online marketing circles.  Two very important words for video marketing and they both start with the letter C:  Copy and Content. They are both writing, so what’s the difference? First of all, I would say they are not necessarily both writing.  They […]

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Video Backgrounds – B is for Background

Most people don’t think much about the background.  It’s just there – in the background.  But if it’s wrong, people definitely notice, even if it’s at a subconscious level. I generally think of video in 2 main categories: Videos created with a camera – This includes what is often referred to as “live action” video, but it […]

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