Archive for October, 2013

Content Marketing is nothing new!

It may seem like Content Marketing is the latest and greatest fad, but really it is a concept that’s been around for a long time.  In 1895 John Deere, American manufacturer of farm equipment, began publishing “The Furrow” magazine as a resource for its  customers. French tire manufacturer, Michelin, began publishing its “Michelin Guide” in 1900 to […]


Creative Marketing: Get Ideas Everywhere!

When you’re looking for unique content marketing ideas to grab your audience’s attention, nothing is off limits!  Here’s a very unusual and inspiring idea I heard about on the morning news today. As the result of a friendly wager between the mayors of Chicago and Boston over the Stanley Cup hockey playoffs, Chicago’s Mayor Emmanuel and the […]