Archive for April, 2013


Using HaikuDeck for Content Marketing

There is an ever-growing number of presentation tools available as alternatives to PowerPoint.  Of course, they all claim to be better than PowerPoint. Whether the tools creates good content or poor quality content has more to do with the user than the tool.  Here’s a presentation created with HaikuDeck from someone who knows how to generate engaging content: Created with Haiku […]

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Is human memory like computer memory?

There are many differences, of course, between human memory and a computer’s memory.  But computer memory makes a great analogy for understanding human short-term memory or working memory. Imagine you are typing a letter or a report in a word processing program, such as Word.  You may type several paragraphs, run spell-check, and insert some pictures. […]

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“Less is more and more is lazy!”

The quote in the title comes from entrepreneur Jason McCarthy, co-founder of GORUCK.  The video on GORUCK’s main web page is a great example of narrowing down to one clear, simple message that helps their tribe to find them and their cause. When you are an expert in some area and have a great deal of knowledge […]

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Make Your Content “All About Them”

If your audience is going to listen to you, or to watch your video or read your article or other content, it will be because they have a sense of how it will benefit them to do so. They are not interested in you and your business and your services or products.  They are interested […]

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