Archive for March, 2013


Creating Easter Egg Graphics in PowerPoint

Here are some quick ideas for creating graphics in PowerPoint. Many people don’t think of PowerPoint as a graphics software, but it is actually a pretty good tool for designing visual images. As an example, you can easily create an Easter egg, using the oval shape and stretching it until the proportions look good to […]

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“Give the lady what she wants!”

Marshall Field, founder of the Chicago department store, is credited with the quote in the title.  The advice is still applicable today, about a hundred years later! The best way to make a sale is to discover what your prospect wants and then offer it to them.  Sounds simple, doesn’t it?  But knowing what people […]

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What Makes You and Your Message Unique?

Have you defined your Unique Value Proposition? What is the unique message that you have to share with your audience? What makes you different from your competition? If you are saying essentially the same thing as everyone else in your field, then you give your clients and prospects no compelling reason to listen to you as opposed […]

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Planning Your Marketing Content

Occasions will arise, unexpectedly, when you need to make an impromptu presentation about your products or services.  If you have planned and practiced what to say in those situations, you’ll be able to present spontaneously – based on a script you have prepared well in advance and have practiced so often that it becomes second […]

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