Archive for February, 2013


Defining Goals Before You Write Content

Before you start creating any piece of content to share, you need to get clear about your goals.  What do you want to happen as a result of someone consuming this content? In marketing circles, there is a lot of talk about repurposing content.  This is important when you are trying to produce mass amounts […]

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How to Format Your Web Presentations

Web-based slideshows are part of many online marketers’ portfolio, especially since most people are now focused on content marketing strategies.  There are several slide sharing sites on the internet that encourage this trend, but the most popular is Slideshare.net. Unfortunately, many of the presentations posted on Slideshare.net are not effective in this venue.  Many speakers […]

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The Downside of DIY Presentations

It is important for every presenter, speaker, and trainer to know how to create an effective presentation.  But, for a presentation that you give over and over again, Do-It-Yourself just can’t compare to getting professional help to improve your presentation. Simon Morton of Eyeful Presentations, a UK-based presentation design firm specializing in corporate presentations, shared some […]

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Learn from a Fun Slideshow Example!

Yesterday was Valentine’s Day and there were many themed marketing messages flying around the social web!  Here is one that I enjoyed because it was fairly well crafted slideshow.  I’m going to use it as an object lesson for my blog post today. The Price of Love – @empoweredpres from Empowered Presentations, Presentation Design Firm […]

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