Archive for October, 2012


Friday Fun: 17 Ways to Eliminate Bullet Points

I’m taking a little break today from my neuromarketing theme to share a new slideshow with you that gives you 17 creative ways to design your presentation slides without any bullet points. 17 Ways to Eliminate Bullet Points from Susan Schleef The reasons for wanting to eliminate bullet points in your presentations relate back to […]

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Change Their “State” to Keep Your Audience Engaged

Change Their State! Today’s post comes from a special guest, Ja’son Manwill of Raw and REAL Training International. Thoughts, Feelings, and Physiology Think for a moment about how you felt as you went through primary school or college. Now remember one of your favorite teachers. Most of us can recall the ones that really stood […]

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Speaking to the Old Brain Decision-Maker

Speak the Old Brain’s Language Generally, the goal of your marketing message is to get your audience to take some kind of action. As you’ve seen in my blog posts for the past couple weeks, your audience’s old brain makes the final decision about whether or not to take the action you want them to take. […]

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Keeping the Old Brain’s Attention

Today I’m discussing two more neuromarketing guidelines which are very closely related to each other. #4 – Add lots of variety, excitement, novelty, and emotion. Let’s start with the easiest of those elements:  EMOTION.  I think it’s pretty easy to see why emotional communication is important to the subconscious. Do you recall that I wrote, […]

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